Yvonne Ehinger

Driving the Marketing and Communications for CBRE Nordics and Sweden, with a focus on cost-efficient, online marketing. My mission is to add to the business result. Heading the Marketing & Communications Team in the Nordics. Working on a daily basis with Inbound Marketing - including SEO, GoogleAnalytics, Hubspot, two real estate blogs, and more. As well as PR, Brand Management, internal communications, employee engagement, etc. Part of CBRE's Leadership marketing team and Senior Management Team in the Nordics and Sweden. Sveriges Fastighetsblogg: https://blog.cbre.se/sverigesfastighetsblogg The Nordics Real Estate Blog: https://www.nordicsrealestate.com

Driving the Onlinification of CBRE Sweden. Increase and develop the business through Digital Transformation and implementation. Heading the Marketing & Communications Department, including PR, Brand Management, Online and Offline. Part of CBRE's international marketing team.

As a Strategist my mission is to educate, enlighten and guide brands in the possibilities, effects and results of all facets of marketing and communication. Responsible for the office in Stockholm. Zooma is a full service agency that helps leading global and international brands achieve their business goals. My goal is to help clients achieve increased sales and profitability by defining overall vision, positioning and strategy for marketing and communications, both short term and long term, and to ensure that is reflected in all marketing and sales initiatives and in the execution of global-reaching inbound marketing programs. Member of the Executive Management team.

Guest lecturer in the course Communicative Leadership, Executive. The course aims to provide participants with skills and tools to develop their own and the organization's communication leadership. This course is for those who sit in a management team and will contribute to better leadership. Gästföreläsare i kursen Kommunikativt ledarskap, Executive. Kursen syftar till att ge deltagarna kompetens och verktyg för att utveckla sitt eget och organisationens kommunikativa ledarskap. Kursen vänder sig till de som sitter i en ledningsgrupp och vill bidra till bättre ledarskap.

Coach for Womens artistic gymnastics, 18 girls born 2007 - 2010 who are training to compete in gymnastics. Ledare för tävlingsgruppen i Artistisk gymnastik (KvAG), flickor födda 2007-2010. Läs mer om Hammarbygymnasterna på www.hammarbygymnasterna.se

Develop, manage and implement the Online Strategy for PwC Sweden, in addition to my other positions. Driva, utveckla och aktivera PwC Sveriges Onlinestrategi.

Responsible for driving the digital ambitions for PwC:s marketing, communications and service offering towards the SME segment. Drive and improve our work with Inbound Marketing. Responsible for the market offer, packaging of products and services, market planning, go-to-market strategies and service innovation. Increase Brand awareness in the SME segment. Responsible for external and internal communications for the Business Unit SME. Managing a team of marketing and communication professionals such as content manager, Project and Production managers as well as art director and communication managers. Responsible for the direction and management of external partners such as web agency, content agency and advertising agency. Member of the leadership team. Marknadschef för affärsområdet Små och Medelstora företag Ansvarig för att driva PwC's onlineambitioner i linje med Inbound Marketing modellen. Öka kännedomen om PwC's varumärke i SME-segmentet. Ansvarig för extern och intern kommunikation för affärsenheten SME. Ansvara för ett team bestående av content manager,projekt och produktions managers samt art director och communications manager. Ansvara för relationen och arbetet med externa parter som webbyrå, contentbyrå och reklambyrå. Medlem i ledningsgruppen.

I am responsible for our business development, market planning and identifying improvement areas along the way. I also drive our priority accounts program, perform sales mentoring and sales effectiveness. I have implemented our client feedback program which includes face-to-face time with clients to understand their needs. Jag ansvarar för affärsutveckling och identifierar förbättringsområden på vägen. Jag driver också vårt program för prioriterade kunder, är mentor för säljcoachning och arbetar med att effektivisera försäljningen. Jag har implementerat ett verktyg för kundutvärdering och återkoppling samt genomför möten med kunderna för att förstå deras behov.

I drive internal and external marketing and communications at a strategic and operational level, in close cooperation with Business Development and other business areas. As an adviser and project manager I ensure that projects plans are developed and followed, and that the business has access to Marketing Communication specialists. I have an consultative role in the communication planning process and provide operational support in communication for implementation of activities as needed. I drive key projects, cross business areas, for specific industries. I have completed a Brand Assessment.

Marketing and Sales for EMEA, focusing on Global Mobility. Also having an active role in the Business Development network Globally for People and Organization.

Global Brand Management - Lead and manage the Brand Strategy and Brand Areas implementation and communications - Manage the Global Head of Brand Management Team and Global Brand Community - Budget responsibillity - Develop and safeguard Brand Consistency, Brand policies and guidelines the Brand Identity - Develop, implement and track Brand Capabilities Learning Programs, training to increase use and understanding of branding internally and to strategic partners - Manage the day-to-day activities building brand equity, e.g. marketing & sales efforts, creative development, media relations and HR activities - Function as the expert and information hub for the Ericsson Brand - Responsible for Brand Engagement

Group Function Communications, HQ - Develop and manage Marketing Communications strategy, plan and budget - Manage and develop the creative platform - Responsible for art and message development - Lead and manage multiple programs with virtual and global marketing members - Manage global events and industry analyst meeting - Develop online strategies - Advisor to Business Unit Communication Managers - Act as Senior Consultant towards Market Units

Business Unit Systems Marketing Communications Dept. - Develop Marketing Communication strategy, plan and budget - Manage, execute and follow-up the communication plan and budget - Responsible for messages and ad development, off-and online channels - Develop and manage online strategies and activities - Drive and develop, recommend and optimize communication methods

Business Unit WCDMA PDC Systems, Sales and Business Management Dept. - Responsible for External and Internal Communication - Develop external and internal Communication strategies, plans and budget - Manage, execute and follow-up the communication plans and budgets - Responsible for Press Relations as Press Officer - Plan, develop and implement PR activities, press releases and press tours - Source and manage spokespersons - Responsible for event management - Responsible for external and internal website

Business Unit PDC Systems, Marketing and sales PDC & WCDMA, Japan. - Responsible for Marketing and Internal Communications - Develop Marketing and Internal communication strategies, plans and budgets - Manage, execute and follow-up the Marketing Communication plans and budgets - Responsible for Press Relations as Press Officer - Drive projects to plan, develop and implement PR activities, press releases and press tours - Source and manage spokespersons - Drive programs to increase awareness internally of the telecom market and Ericsson's business in Japan - Manage internal online and offline channels, including all employee meetings, workshops and events

Business Unit NMT, TACS & GSM Systems Market Support & Business Analysis Dept. - Responsible for Marketing Communication and Internal Communication - Develop Marketing and Internal Communication strategies, plans and budgets - Manage, execute and follow-up the Marketing communications & event plans and budgets - Responsible for global internal sales meetings - Translate Business Analysis results and communicate internally - Responsible for promotional material - Responsible for event management

Business Unit Analog Cellular Systems Sales Management & Support and Product Management, NMT & TACS. - Responsible for Marketing Communication and Internal Communication - Develop and manage marketing and internal communication strategies, plans and budgets - Manage, execute and follow-up the communication plans and budgets - Responsible for global internal sales meetings and workshops - Responsible for promotional material - Responsible for event management

All tasks as CEO; - Sales & Marketing - Negotiate contracts - Business analysis - Strategies, plans & budget - Executions

2010