Yvonne Ochoa Rosellini

Co-Founder and CEO @ Keat

About

I am a goal-oriented corporate champion with broad expertise in governance, strategy implementation, revenue generation and assertive corporate communication demonstrated throughout my career in finance, business management and over ten years as a key member on Boards of Directors of private and public companies in the US and Mexico. With a track record as an award-winning business manager and strategic advisor, I possess a strong and expansive history of delivering high-impact solutions that have taken projects and companies to unexpected heights. I have the ability to build extremely effective teams to drive results and I foster strong relationships with corporate leaders and business partners internationally -and over decades- knitting trusting close ties that translate into an extremely valuable business network. And as an entrepreneur having built six companies from the ground up, understanding the intricate challenge of making ideas come to life.

Country

Mexico

City

Álvaro Obregón

Industry

Biotechnology

Skill

Business Strategy, Financial Analysis, Corporate Finance, Emerging Markets, Strategic Financial Planning, Strategic Planning, Financial Risk, Investor Relations, Equities, Banking, Business Intelligence, Business Planning, Analysis, Financial Modeling, Finance, Portfolio Management, Management Consulting, Restructuring, Management, Capital Markets

Experience

Co-Founder and CEO

Keat

2016-7 - Present · 10 yrs 3 mos

Mexico

Development of a revolutionary Health-as-a-Service platform focusing on empowering individuals to take control of their health through real food. Proprietary strategies to sustain nutritional value in food, aiming to prevent and alleviate disease and chronic health issues. Awareness and adoption of the platform, resulting in improved health outcomes for users.

Founding Partner

Convixión S.C.

2007-7 - Present · 19 yrs 3 mos

Mexico City, Mexico

Over 70 transformational institutionalization projects over 18 years with companies of all sizes in diverse industries driving substantial profitability and results. Strategic thought partner to shareholders and chief executives of public and private companies implementing proprietary methodology to deliver impactful solutions, especially for closely-held, family-owned businesses in transitioning to professional institutional governance.

Member of the Board of Directors, Chair of the Audit Committee

Nu México

2024-6 - Present · 2 yrs 4 mos

Nu is one of the largest digital financial services platforms in the world, serving over 114 million customers across Brazil, Mexico, and Colombia awarded Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

Member of the Board of Directors, Chair of the Comp Committee

Viva

2021-9 - Present · 5 yrs 1 mo

Mexico

(BMV, VIVAACB) One of the most competitive low-cost airlines in the world, operating flights throughout Mexico and the United States. One third of Mexican domestic aviation market share and youngest fleet.

Member Board of Directors, Chair of the Audit Committee

Grupo Proeza

2023-4 - Present · 3 yrs 6 mos

Monterrey, Nuevo León, Mexico

Portfolio Management Company includes Metalsa, leading automotive parts manufacturer; Citrofrut, leading citrus fruit grower and juice producer; Premier Healthcare Professionals, nurse staffing company; and Proeza Ventures, investing in mobility solutions.

Member of the Board of Directors, Chair of the Audit Committee

FRISA

2024-8 - Present · 2 yrs 2 mos

Monterrey, Nuevo León, Mexico

Frisa is a global leader in the manufacturing of seamless rolled rings and open die forgings, serving a wide range of industrial markets.

Member of the Board of Directors

Uniken Inc.

2018-6 - Present · 8 yrs 4 mos

Greater New York City Area

Zero Trust cybersecurity platform for safe and frictionless omnichannel transactions via mobile, web, email, voice, text and chat.

Chair of the Board of Directors

LIVENTIA

2015-1 - Present · 11 yrs 9 mos

San Antonio, Texas Area / Mexico City

Biotech microbial and microorganism products to remediate water, soil, oil and industry waste.

Chair of the Board of Directors

AgroFibra

2022-12 - 2024-8 · 1 yr 9 mos

Mexico

(BIVA, AGRO22) Acquire, develop, own and lease assets in the agro-food industry with high-quality tenants in export-oriented products with growing demand.

Member of the Board of Directors

Grupo Pochteca

2021-5 - 2024-5 · 3 yrs 1 mo

Mexico City, Mexico

(BMV, POCHTECB) Distributes food ingredients and additives, chemical and plastic product, solvents, coatings, specialty chemicals, lubricants and paper products.