Yvonne Shen

Mainly responsible for the management and operation of the Balenciaga Tmall project 1. Accompanying the construction of the Balenciaga project 2. Participating in the grand opening of the Balenciaga 3. Preparation and operation for the mid-year promotional sale 4. Daily connection with the brand

I developed an online business model for Little Mushroom, including establishing the official website and joining Singapore’s largest e-commerce platform. In the second, the store became the most competitive business year on the platform. Featured bestsellers consistently made top-3. -Operated and managed e-commerce stores -Designed monthly/annual commercial plan -Conducted business analysis -Created product page -Led team in marketing advertisement in order to reach sales and KPI. -Facilitated in marketing promotion, designing and executing store activity -Establish positive rapport with Qoo10 platform (Singapore’s largest e-commerce platform) -Planned budget -Managed product and maintained enough stock in warehouse -Maintained a positive partnership with suppliers and communicated with them in product requirements based on sale time and other demands

When I was still a college student in 2011, I interned at Decathlon as an internet marketing trainee. Four years of experience at Decathlon had helped to grow alongside the company from a beginner to specialist in e-commerce. -Operated sports goods sale on both the official and Tmall -Regulated the ROI of marketing expense -Planned and organized commercial events -Promoted online sales -Improved product webpage and display to enhance customers’ visual experience -Updated product and event information online -Controlled online and warehouse storage -Analyzed and predicted daily sale performance based on sales target