Yvonne Qi

I specialize in overseas brand strategy and global marketing growth in the industrial automation sector. My work focuses on building brand influence in international markets, strengthening go-to-market execution, and enabling regional teams to turn brand value into customer trust and business results. Currently, I lead overseas branding and marketing initiatives at Inovance Technology, covering global brand management, integrated marketing campaigns, content and social media operations, offline events, and sales enablement. I have extensive experience driving brand building and market expansion in emerging markets, including the Middle East, Türkiye, Vietnam, Thailand, Russia/CIS, and India—often in fast-moving environments that require strong cross-cultural collaboration and systematic execution. My key areas include: Overseas brand strategy & positioning: brand architecture, messaging system, global consistency, and local adaptation Integrated marketing for growth: exhibitions, seminars, partner conferences, customer events, and regional campaigns Regional marketing enablement: creating scalable SOPs, toolkits, and best practices for overseas teams Marketing & sales alignment: improving lead quality, on-site conversion, partner engagement, and customer journey optimization Offline project delivery: overseas showroom development, exhibition planning, and end-to-end execution management I believe overseas branding is not just about visibility—it is about building a reliable value narrative, delivering consistent market experiences, and helping customers choose you with confidence. Feel free to connect if you’re interested in industrial automation, global brand building, or emerging market growth.