Yvonne Lu

OnePlus holds a prominent position as one of the top 5 smartphone brands in the North American market. Its merger with OPPO, a globally recognized top 4 smartphone brand, has significantly enhanced OnePlus's research and development capabilities and bolstered its Android Ecosystem product competitiveness. In my capacity as the Channel Director of OnePlus, I oversee all non-carrier operations for OnePlus in North America. As a leading premium Android phone brand, OnePlus collaborates with major retailers and distributors across the United States and Canada, including but not limited to Best Buy and Amazon. I have successfully nurtured and maintained strong channel relationships, facilitating the reintroduction of OnePlus flagships in Best Buy stores and expanding the brand's retail presence. Furthermore, I optimize the OnePlus unlocked phones marketing campaign, developing category growth strategies, channel management, annual channel marketing budget planning, and business expansion initiatives. Managing strategic partner relationships, encompassing Google's Android team, retail management, sales agencies, and more.

I established HEVO Tech as a subsidiary for a prominent brand within the film industry. In my role as CEO, I swiftly organized a fully operational entity, incorporating Sales, Marketing, and Service functions. In the first year of my tenure, I successfully achieved multi-million-dollar sales figures, expanding the business's reach to encompass the United States and Canada.

Skyworth stands as a leading Original Equipment Manufacturer (OEM) among the top 10 television product manufacturers. In my role as the Chief Executive Officer of Skyworth USA, I directed the strategic management of the Skyworth-branded business in both the United States and Canadian markets. Within this capacity, I effectively extended the brand's reach into significant retail outlets, notably including Costco Canada. Achieved 300% increase in business growth during my tenure. I spearheaded the collaboration and partnership efforts with the Google Android TV platform on behalf of Skyworth USA.

I am responsible for overseeing the supply chain and service departments serving the U.S., Canada, and Mexico markets within the context of the Skyworth brand business. My role involves the leadership of two distinct teams, one dedicated to supply chain operations and the other focused on service-related functions. The supply chain team effectively manages a range of critical responsibilities, including overseeing the logistics of sea and air freight shipments, cultivating key supplier relationships, managing both inbound and outbound processes, and exercising meticulous control over expenses and budgetary matters, among other key duties. Conversely, the service team is entrusted with the management of return processes, Return Merchandise Authorizations (RMAs), call center operations, and the formulation and implementation of service policies.

I am responsible for the management of all Original Design Manufacturer (ODM) projects within the Skyworth NAFTA region. My role involves collaborating with top-tier South Korean consumer electronics industry leaders to produce and deliver products to meet high-demand seasonal requirements.

I oversee the Skyworth Overseas Marketing Department for the Middle East region, where I have successfully established and developed the distribution network for the Skyworth brand in the Middle East region.

Skyworth functioned as an Original Design Manufacturer (ODM) and Original Equipment Manufacturer (OEM) for well-known Korean and Japanese brands. In this capacity, I collaborated closely with the sales and marketing teams to streamline the processing of forecasts, orders, supply chain management, and deliveries. Additionally, I managed customer service and support for the brands we manufactured for