Yvette Ouyang

Hi, I’m Yvette Ouyang, a Media & Marketing Analytics professional specializing in performance measurement and multicultural audience insights. At Intertrend, I partner with media and strategy teams to translate campaign data into clear, actionable recommendations—building dashboards, QA’ing cross-platform reporting, and aligning KPIs across partners and channels (e.g., programmatic, video, social). With an M.S. background in Communication & Data Science from USC, I combine analysis (SQL/Python/Tableau) with storytelling to surface what’s driving results and how to optimize next. I’m focused on the intersection of media, data, and culture, and I enjoy collaborating with teams to turn insights into smarter strategy and stronger performance.