Yves K.

Drive Marketing and Brand strategy of the company as well as the consumer business leadership in the Cameroon telco market. Create the wining spirit and be a solution provider for internal and external stakeholders to drive sustainable change and true inovation.

Globally responsible of the revenue generation strategy of the company end to end. Responsible of: 1. the Marketing Strategy and Value propositions (Data, VAS, Voice) 2. the Customer Value Management and retention strategy of the Company 3. the product and service implementation of the company 4. the Retail offers management as well as the offers animation and communication for all segments. Head of a team of 15 persons including 3managers (covering CVM, CLM, Campaign management, Product&Services, Data & VAS, Retail Offers management).

As Acting-Senior Manager Marketing Operations (Brand & Communication) at Orange Cameroon from Oct 2018 to May 2019, I was in charge of designing the communication (brand & commercial) and Go To Market strategy to fully support the business and empower the brand; this including the Sponsorship and events for the whole company. My brand & communication team was made of 12 members including 3 managers. As result, we maintained up to Q1 2019 the leadership on brand affinity, and in particular brand preference for Youth segment. This was done though the affinity empowerment between market and Orange Cameroon’s Top 5 brand assets (Music, Cinema, Comedy and Football).

1- Define and lead the Customer Value Management and Lifecycle Management strategy of the company. This includes a 360° view of customer usage (Voice&sms, internet, VAS, device purchase, Orange money,...). 2- Responsible of Voice overall value proposition and performance. Manage and design Convergeant customer value proposition. 3- Responsible of Retail offers management (allowing to push offers to customers through the distribution (retailers) with a personnalized approach). 4- Manage the team responsible for the personalised communication of Orange offers, through SMS, iSMS and Watsap channels. Ensuring affordable commercial pressure for clients as well as relevant targeting. 5-Management of a team of 6 staffs. As result: our contribution allows Orange Cameroun to win 11points of value share on Cameroun telecom market since 2years. This through a sustainable growth of average revenu per users; a more than 10% growth of bundle revenue, allowing to master and sustain revenue.

- Introduction to Analytic and Viral Marketing, Master 1 in Statistics and Economics - Quantitative methods in Finance, Master 2 in Statistics and Economics - Quantitative methods in Insurance, Master 2 in Statistics and Economics

1. Lead the team in charge of the new CVM & CLM approach execution to be implemented in MTN C in 2015. This is giving to MTN a comparative advantage in the market and sustains revenue. 2. Designing of the Nano segmentation concept (up to 1300 nano segments built and put together for a 360° customer knowledge and designing of value proposition like MTN Elite, MTN Best, Easy Booster). This allowed to achieve short and long term company objectives and drive more value for money. 3. Tactically support the Launch of 3G in MTN C and New Value propositions using strategically designed CVM actions. This allowed to generate on promotion takers incremental revenue of more than 11% on promo takers. 4. Designing of Deep revenue gap analysis at a customer level (combining all revenue streams and customer behavior). As result: - Incremental revenue per user of about 2.7% on CVM offers. with consitent impact of MTN revenue - Recongition of Nano segmentation as best practice in MTN group

1. Proactively leading analysis allowing to identify opportunities or issues in the market using internal data, and proposal of action plan for revenue generation. This contribute to generate 6.9% revenue growth on takers customer base) 2. Tremendous contribution in the construction of Nano segmentation for customer retention and value optimization, The Nano Segmentation is recognized and adopted by the MTN Group. 3. Evaluate marginal rate of substitution between several products to minimize revenue cannibalization and Deep analysis that will help to define valuable bundles and prices. 4. Proactively monitor and deep analysis value proposition and provide suitable analytic-based recommendation. This allow to strategically optimize tariff plan (MTN Best, MTN N’joy,…)

1. MTN NIGERIA (61milions subscribers), (Lagos, March 2015): Full support and knowledge transfer in Customer Value Management, Churn modeling in the very big base (61,000,000 of subscribers), campaign revenue optimization in a huge and highly competitive market, Advanced analytics support. 2. IVORY COAST (9milions subscribers), (Abidjan, October-November 2013): Construction of Nano segmentation allowing to improve knowledge, drive additional revenue from customers and reduce the inactivity and churn. Full knowledge transfer in analytic techniques. 3. UGANDA (10milions subscribers), (Kampala, June 2014): High business intelligence support in SAS programing, campaign revenue optimization, value management at individual level; Full knowledge transfer in analytic techniques.

-Quantitative Economics in Master 1&2 Economics (90hours of tutorials) -Microeconomics in 3rd year of Bachelor (60hours of tutorials) at University of Toulouse 1 Capitole -Mathematics in 1st year of Bachelor (30hours of tutorials) at University of Toulouse 1 Capitole

-Management of the Project “Construction of a New Labor Productivity Index for Aerospace Industry”; for AIRBUS by TSE-Junior Entreprise. This project provided to AIRBUS a new index that will help the company to more optimally choose how to split the total amount of their yearly investment per selected country in the world to get more R.O.I. - Leading the implementation of an Application for the automatic computation and updating of the new Labor Productivity Index for Aeronautic sector: The new index was automated for AIRBUS.

- Deep Analysis of the poverty in Cameroon, special focus on a multivariate modeling of living conditions determinants related to poverty, based on data of 3rd General Census of population in Cameroon realized in November 2005. -Geographic/Spatial analysis and mapping of the poverty level based on living conditions. This allowed to provide to government accurate insights to improve the policies of poverty reduction nationwide. -Conception and Writing the report “Measuring and mapping of poverty of living conditions in Cameroon” published by BUCREP

High level researches, workshops, seminars and Conferences with researchers internationally recognized over the world, in Financial Econometrics, Applied economics, Industrial Organisation, Statistics and Econometrics.

Solid and diversified knowledge in finance, applied economics, econometric, statistics, Industrial organisation taught by high skilled lecturers