Yu Xin Goh

Regional marketing professional with 4+ years’ experience across franchise marketing, consumer products, and IP licensing in Southeast Asia (Singapore, Thailand). Experienced in IP-led campaigns, cross-market activations, and integrated marketing strategies across digital, social, retail, and experiential touchpoints.Strong in brand storytelling, partner and account management, and agency collaboration, with a track record of driving brand partnerships, market relevance, and commercial growth while maintaining brand governance across markets.Open to opportunities in regional marketing, brand partnerships, licensing, account management, or business development within multinational or regional organisations.