Yutaro Omura

- Drive growth initiatives and strategies in Japan, ensuring significant market penetration and user acquisition - Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact - Lead product launches in the region, tailoring strategies to meet local needs and preferences - Experiment with new paid channels to identify and scale successful tactics, optimizing for cost-effective customer acquisition - Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth - Manage social media content, ensuring engaging and relevant material that resonates with our target audience in Japan - Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies

- Performance Marketing: Managed and optimized social/display ads. Executed A/B testing on ad creatives and landing pages to improve click-through rates and conversion efficiency. - Organic Social Media Marketing: Developed and managed a content calendar for key social media platforms, growing the organic channels. Implemented community engagement strategies to increase brand loyalty and customer interaction. - Influencer Marketing: Identified and collaborated with key influencers in the Manufacturing & Industrial sector, generating impressions and driving brand awareness. Negotiated contracts and managed relationships to ensure campaign objectives were met. - Campaign Creation: Conceived, planned, and launched successful marketing campaigns. Oversaw all aspects from initial concept to final performance reporting, staying within budget and achieving campaign KPIs. - CRM: Segmented customer data and personalized marketing communications, leading to increase in open rates for email campaigns.

- Conducted market research and competitive analysis to identify growth opportunities, assess market demand, and inform product positioning and messaging strategies. - Developed strategic marketing initiatives across multiple channels, including paid media, CTV, affiliate channel and offline channels. - Built strategy to engage audiences for scaling performance marketing to drive efficient user acquisition. - Conducted AB testing for optimal ad operations to optimize user acquisition efficiency for performance marketing. - Performed information analysis for new marketing opportunities for additional user growth. - Collaborated with brand marketing and sales teams to ideate and execute successful new campaign schemes. - Conducted comprehensive website audits and keyword research to identify opportunities for improving search engine rankings and organic visibility. - Collaborated with teams in the US to develop SEO-optimized modules, resulting in a 120% increase in organic traffic. - With inputing regional characteristics of Japan, implemented unique process which is different from other markets in APAC. - Developed and executed creative strategies across various channels, including digital, print, and video, consistently meeting project deadlines. - Drove initiatives in collaboration with both external and internal cross-functional partners.

- Dived in to local markets to understand the characteristics of the region and implement marketing initiatives rooted in those characteristics. - Planned, executed, and optimized successful regional partnerships - Analyzed marketing initiatives to plan next actions and inform marketing strategies. - Led 3 other teams to execute marketing campaigns across the whole regional markets. - Utilized A/B testing to optimize campaign structures and identify the most efficient campaign scheme together with seasonal events. - Executed affiliate programs for low-cost, stable user acquisition. - Analyzed customer behavior using Google Analytics and formulated targeted marketing initiatives. - Leveraged SEO, content marketing, social media marketing for growth-oriented tactics to achieve user growth. - Adept at identifying and capitalizing on emerging trends and market opportunities to gain a competitive edge. - Developed and executed comprehensive CRM strategies to improve user engagements. - Oversaw the creation and implementation of a brand identity, resulting in a cohesive look that resonated with the target audience.

- Analyzed monthly performance and utilized data collected from Google Analytics/Facebook - Optimized the online ads(GDN/ YDN/ Facebook) - Analyzed the customer journey and repositioned the CV point to evaluate ads quality properly - Strategic management of contents marketing - Analyzed social media(Facebook/Twitter) and increased engagements and followers - Draught and implement SEO plans(setting breadcrumbs/strategic plannning to avoid hidden texts etc.) - Led the web posting team(job ads posting on the job boards)

Experienced an exchange semester in the U.S.

Global Business Practices Course