Yusuke Takahashi

Drives the Japan HP Services strategy, Business Development, Cross-functional exploration and alignment, as well as Service Innovation for established and emerging services and resolves identified unmet needs that can be addressed via the global services model.

Accountable for the performance of the GTM Global Services of Japan to ensure GTM services are designed and delivered with the needs of the accounts in mind.

Responsible for portfolio management & promotion of current & new Heat-not-Burn products, as known as IQOS. Lead July 2020 seasonal promotion as project manager, and achieved incremental sales of 265 % vs. target, and total sales of 165 % vs. non-promotional periods by utilizing digital channels under COVID 19 epidemic. Lead promotional areas of RRSP change project to optimize the price competitiveness and offer affordable alternatives to consumers. Lead POSM re-imagine project to reinvent the CVS promotional visibilities in terms of its role, shape, materials, and contents. Planned the market deployment strategy for a limited edition product (LEP) of latest model to fully leverage on current assets. Developed consumer communication to improve negative perception on device reliability especially heat blade breakages, and reduced painpoint sizing by 75% vs. benchmark (from 3.6% to 0.9% @ 30 days after purchases). The people manager of device & accessory group.

Associate director in Strategy & Commercial Excellence at MSD, mainly responsible for non-brand strategy, omnichannel realization and pharmacy engagement. Developed and implemented a company-wide MA campaign standardization process for MSD business units. Reformed e-mail channel strategy to correctly position it in various marketing channels to provide more personalized information provision to HCPs. Lead one of main work streams as a project manager for a company-wide compliance reinforcement projects (Falcon) to reform commercial effectiveness based on MHLW information provision guideline enforced in 2019. Lead a SEO improvement research for the owned media (MSDConnect), and planned & published new non-brand contents as per new findings. Designed a new series of pharmacy support kits for 5 primary care therapeutic areas, which were delivered to all pharmacy stores nation wide and continuously in use by more than 13,000 institutions today (approx. 22% market share in 8 months). Acted as an account manager and one of agile members from Digital Marketing in Primary Care BU. The line manager of omnichannel planning group.

An additional responsibility on top of previous one as Business Development Manager for Japan&Korea. Responsible for growth of Tetra Pak maintenance services across the Asia pacific region, including India, ASEAN, Oceania, Korea & Japan. Line manager for Business development team.

Responsible for strategy planning, product deployment, and business growth of technical service portfolio within the region. Lead product pricing, contract agreement, strategic planning of technical service products (cross category responsible). In charge of creating effective business plans to generate more revenue, increase brand loyalty, and improve customer satisfaction. Actively identify and generate prospects through strategic sales plan focusing on customer's value. Provide portfolio training & presentations for both internal and customers. Manage the sales process and establish relationships with clients. Line manager for business development team for Tetra Pak Japan.

Lead and responsible for the product life cycle management, defining portfolio positioning & market deployment strategy, market requirement clarification for new product development, product communication for South Asia East Asia & Oceania region (Asia Pacific + India area). The chair of new product readiness council for Japan and Oceania. The secretary of Operational Project Board for Japan &Korea and Oceania. A member of Package Validation Committee in Japan. Lead and manage the cross-functional new product Readiness teams from each market. Reporting to Cluster Portfolio Director, SAEA&O.

Lead and drive portfolio management and deployment projects with special focus on new product introduction Readiness, including the business case preparation, customer requirement clarification, risk assessments, and financial ROI analysis etc. for the market companies in North East Asia & Oceania region. Product life cycle strategy for existing and new products, product communication activities, product life extension are also major responsibilities. The super user of the global Product Portfolio Management process for the region.

As a member of global portfolio management group, lead and manage some areas of global business process improvement initiatives. Lead the global segmentation strategy project for R&D/Portfolio investment refinement. Support and contribute in the value based selling project as being a window of contact for Japan. Reporting to Director, Global Portfolio Management.

As a member of Marketing Department, lead and drive competitive intelligence to support Sales/Marketing activities as well as strategy building initiatives. Lead the customer system cost analysis in Northeast Asia region and provide effective feedback to frontline. Lead the portfolio positioning and strategy building in the annual business development planning. Support portfolio communication in value proposition definition. Lead the planning and reporting of package technical analysis. Lead and drive the product management activities (4Ps) of food package/systems (TRC) in Japan. Reporting to Manager, Business Intelligence. Oversea assignment to the global portfolio management group in Italy (Nov. 2012 - Jan. 2013), supporting the portfolio fact database creation.

Lead and drive Japanese portfolio/brand positioning strategy in the annual business development planning. Lead the financial analysis of product SKU sales and monthly reporting to managements. Manage a part of the new product introduction customer exhibition in Japan (2011). Support the portfolio communication to customers by providing relevant information and creating value proposition. Being the competitive intelligence and system cost analysis responsible for Northeast Asia region. Reporting to Product Management Director in Japan.

Support and participate the automation designing of package filling / distribution equipments. Lead the additional monitoring system development for a major daily customer. Reporting to Manager, R&D engineering.

Corporate Finance, Strategic Management, M&A, Risk Management, Financial Reporting

Solid State Physics, MEMS/Nanotechnology, Polymer Science, Nano-fabrication

Micro-science, Digital/Analog Electronics, Micro-electronics, Nano-fabrication, Statistical Quality Control, Chemical Process Engineering