Yusuf Sultan

• Planning & Merchandising: Managed lifecycle execution for Chalhoub’s top-performing monobrand (20 stores across UAE and Qatar); supported OTB validation, drove allocation strategy, assortment planning, and sell-through optimisation. • KPI & Analytics: Built KPI dashboards (DOI, ISA, Sell-Through, OTB tracking) on Looker/Excel; automated reporting workflows, reducing cycle times and improving stock availability by 5%. • ERP & Transformation: Focal point for Oracle RMS/EBS/RPM/SIOCS, Looker, SAP, and Blue Yonder migrations; led data validation, process testing, end-user training, and adoption across GCC markets. Successfully delivered allocation and markdown automations to streamline replenishment and pricing. • Innovation (Greenhouse Accelerator): Co-founded Chalhoub’s resale MVP tackling aged stock. Conducted market sizing, prototyping, user testing, and financial modelling, unlocking a $2M opportunity while protecting brand equity.

Brands: Mario Valentino, Lacoste, Swarovski, Adolfo Dominguez, Karl Lagerfeld, Superga, Fila, Vilebrequin, Juicy Couture Cross functional teamwork between multiple departments to fulfill supply side of the business requirements. (Retail & Distribution in UAE, KSA, Qatar, Kuwait & Egypt) Collaborate with Distribution and Retail Supply Planners across the GCC region to address system-related requirements and ensure SLA compliance within designated lead-times and priorities. Responsible for generating store replenishment plans, buying reports, ageing analysis, and promotion reports. Oversee retail and distribution order management, optimizing system costs and balancing retail pricing strategies. Submit Purchase Orders for Finance approval, managing supplier setup with projected landed costs. Address inventory discrepancies by managing shortfalls and excess stock, coordinating resolutions with suppliers. Coordinate weekly stock transfers and deliveries with Logistics, ensuring timely fulfillment of marketing requests for GWP (Gifts with Purchase), PLV (Point of Sale Visuals), and other promotional items. Manage Return to Vendor (RTV) processes and create/maintain retail store promotions. Efficiently process seasonal sales orders for retail and wholesale clients, liaising with warehouse and export teams for order picking, packing, and documentation. Handle Return Sales Orders and collaborate with the import team to organize timely collections. Manage Amazon Vendor Central and VMS orders for UAE and KSA. Raise regional-level promotions for both Store and ECOM channels, ensuring alignment with seasonal campaigns and market demand.

• Regional Distribution: Coordinated shipments across GCC & Pakistan for brands (Prestige, Remington, Preethi, Winsor); handled pro forma invoicing, FTL capacity planning, COO/BL/Dubai Chamber compliance, and customs documentation. • Process Optimisation: Created item masters and automated reporting in SAGE ERP, cutting processing time from 3h → 1h. • Retail Ops Support: Managed promoter and merchandiser placements across Carrefour, Lulu & key accounts; oversaw payroll, incentives, and leave planning. • Market Entry (KSA): During COVID, led compliance and certification for new DC in KSA; coordinated SGS/TUV certifications, SABER SKU registrations, and shipped 10 containers without demurrage. • E-Commerce Scaling: Partnered with Amazon & Noon during lockdowns to expand e-commerce sales from AED 1M (2020) to AED 12M (2022). • Market Planner (KSA): Promoted in 2020 to outbound demand planning and warehouse capacity optimisation, introducing packaging innovations that raised FTL margins by 20%. Key Skills: Regional Supply Planning | GCC Market Ops | ERP (SAGE, Oracle) | Item Master Creation | Retail Ops (Promoter Management, Payroll) | Regulatory Compliance (KSA DC, SABER) | E-Commerce Growth | Packaging Optimisation | Data Analytics (Excel Advanced)

Triple major in Physics, Chemistry & Mathematics