Yustisea Satyalim
Senior Brand Manager @ PT. Kao Indonesia
About
Experienced Senior Brand Manager with a demonstrated history of working in the consumer goods industry. Skilled in Marketing, Product Development, Fast-Moving Consumer Goods (FMCG), Brand Development, and Product Strategy. Strong marketing professional with a Bachelor of art focused in Visual Communication Design from Universitas Kristen Petra.
Indonesia
Jakarta
Consumer Goods
Product Development, Product Strategy, Packaging Engineering, Graphic Design, Product Management, FMCG, Marketing, Brand Development, Packaging
Experience

Product Development Manager
Greater Jakarta Area, Indonesia
Main Responsibilities : - Project leader for New and Improvement Product Development from initial stage until launch for Sanitary Napkin Category (local/Export/Import) - Work closely with Global Japan Business Unit, RND, Research, Brand Development, SCM/Planning, Production, Quality Control, Packaging Eng, Supplier, to make sure the process going smooth, meet the launching schedule and to deliver good quality products that meet the consumer needs. Awards : 2011 Got Team awards " Certivicate of Excellent" for Acceleration of Asia Laurier Business Growth to strenghten Brand and Business Profitability by harmonization between Japan and Asia

Assistant Packaging Development Manager
cikarang
start working as Packaging Development supervisor ( 2005 - 2008 ) Main Responsibilities : - Responsible in developing packaging concept that targeted with the right market. - Responsible for packaging development process and make sure the quality meet the standard. - Work closely with Marketing, RND formulation, Quality Control, Production, Planning, Purchasing to make sure the packaging process going smooth, and meet the launching schedule. - Coordination with Packaging Supplier: involved in packaging development such as: 1. Design technique & mould development 2. Packaging material alternatives (plastic, alufoil, sticker label, shrink label, box, corrugated box, etc) 3. Color approval and standard application 4. Price negotiation and schedule activities 5. Quality test for packaging sample and color trials 6. Packaging cost reduction Achievements : - Started up a new division, and created working system within Packaging Development ( Create SOP, Working Instruction, Filling Document, Quality Check ) - Improved design and quality of the packaging for new and relaunch product.

Inhouse Designer Officer
PT. Lotte Indonesia
Greater Jakarta Area, Indonesia
Main Responsibilities : - Designed and created packaging concept, Above The Line and Below The Line. - Supervised and communicated with Advertising Agencies, Production House in producing TV commercial. - Communicated and negotiated with other functions (marketing, sales, and export divison) about design concept. - Supervised the supplier and controlled the color printing process Achievements : - Improved the quality of design at PT. Lotte Indonesia. - Created TV commercial concept for PT. Lotte Indonesia
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