Yuriy Yakovlev

Yuriy Yakovlev

Business Development Manager

About

• Strong leader, more than 15 years in FMCG, experience in multi-national companies. • An expert in the alcohol industry • Excellent knowledge in soft drinks, juices, water. • Experience in all channels - NKA, distributors, LKA, on-trade, of-trade. • Strong experience in cross-functional leadership with marketing, logistics, finance, planning. • Projects - launching new products from the scratch, building a highly efficient sales team, organizing a sales department from the scratch, changing the rout-to-market model. • Manage an annual marketing budget of more than 1 billion rubles at the country level. • Negotiation skills - a great experience of communication at the level of owners of companies and brands, both Russian and international. • Experience in negotiations with analytical companies and setting up Nielsen for the needs of the company, • Experience of interaction with international consulting agencies - McKinsey, KPMG, • Experience of changing and building a financial scheme with distributors • Experience in developing commercial policy for different channels and products • High analytical skills - work with large databases (internal and external sources)

Country

Russia

City

St Petersburg

Industry

Food Production

Skill

FMCG, Key Account Development, Key Account Management, Negotiation, Business Planning, Organizational Development, Marketing Management, Change Management, Customer Insight, Budgets, Talent Management, Performance Management, Shopper Marketing, Market Planning, Товары массового спроса, Менеджмент, Ведение переговоров, Управление продажами, Продажи, Стратегическое планирование

Experience

Unifood LLC

Business Development Manager

Unifood LLC

2023-1 - Present · 3 yrs 9 mos

Санкт-Петербург, Санкт-Петербург, Россия

Fixing Systems LLC

Russia and CIS sales director

Fixing Systems LLC

2020-9 - Present · 6 yrs 1 mo

St Petersburg City, Russia

Fixing Systems LLC - is the largest supplier of packaged fasteners (DIY) In this position I am responsible for sales in Russia and CIS Main responsibilities: • Develop and implement new procedures and reporting • Lead the implementation of new values and culture in sales team • Develop the strategy of sales, commercial policy and execution standards • Manage sales team 120 people, both office and field teams • Lead people training and development • Hold negotiations with key customers

Coca-Cola HBC

Premium spirits commercial manager

Coca-Cola HBC

LinkedIn
2018-1 - 2019-8 · 1 yr 8 mos

Russia

In this position I am responsible for sales of Premium Spirits in the whole territory of the Russian Federation in all channels Main responsibilities: • Manage sales team 20 people • Development of sales strategy for premium spirits • Development and implementation of commercial policy • Leading the business planning process on country level • Cross functional leadership to organize right working process of the department • Negotiating with existing and potential customers and partners • Search for opportunities and resources for the development business in terms of sales and profit • Planning and organization of product delivery, inventory management • Increased staff engagement index (100% in 2018)

Coca-Cola HBC

Spirits regional sales manager North-West region

Coca-Cola HBC

LinkedIn
2012-12 - 2018-1 · 5 yrs 2 mos

Saint Petersburg, Russian Federation

In this position, I was responsible for the sales of premium spirits in the North-West region in all channels Main responsibilities: • Growth of distribution and share of the products according to Nielsen • Development of the sales strategy in the North-West region • Development and realization of the annual business plan • Development of financial and logistic schemes of work, coordination with the heads of the functions • Development and implementation on the market of marketing activities • Conducting negotiations with distributors and top chains • Manage sales forces of distributors • Cross-functional cooperation with departments and services of the Company

Coca-Cola HBC

Key account manager (all categories)

Coca-Cola HBC

LinkedIn
2012-2 - 2012-12 · 11 mos

Saint Petersburg, Russian Federation

Coca-Cola HBC

Sales supervisor in IC channel (on-trade)

Coca-Cola HBC

LinkedIn
2011-5 - 2012-2 · 10 mos

Saint Petersburg, Russian Federation

Coca-Cola HBC

Key account manager in juice category

Coca-Cola HBC

LinkedIn
2010-10 - 2011-5 · 8 mos

Saint Petersburg, Russian Federation

Multon

Key accounts manager North-West Region

Multon

2010-5 - 2011-10 · 1 yr 6 mos

Saint Petersburg, Russian Federation

Multon

Key accounts manager (LKA SPb)

Multon

2006-7 - 2010-5 · 3 yrs 11 mos

Saint Petersburg, Russian Federation

Multon

Sales representative

Multon

2005-2 - 2006-7 · 1 yr 6 mos

Saint Petersburg, Russian Federation

Multon

Merchandiser

Multon

2004-4 - 2005-2 · 11 mos

Saint Petersburg, Russian Federation

Yuriy Yakovlev's Contact Information

Email

******@***.com

Phone

(**) *** ****

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