Yuriy Yakovlev
Business Development Manager
About
• Strong leader, more than 15 years in FMCG, experience in multi-national companies. • An expert in the alcohol industry • Excellent knowledge in soft drinks, juices, water. • Experience in all channels - NKA, distributors, LKA, on-trade, of-trade. • Strong experience in cross-functional leadership with marketing, logistics, finance, planning. • Projects - launching new products from the scratch, building a highly efficient sales team, organizing a sales department from the scratch, changing the rout-to-market model. • Manage an annual marketing budget of more than 1 billion rubles at the country level. • Negotiation skills - a great experience of communication at the level of owners of companies and brands, both Russian and international. • Experience in negotiations with analytical companies and setting up Nielsen for the needs of the company, • Experience of interaction with international consulting agencies - McKinsey, KPMG, • Experience of changing and building a financial scheme with distributors • Experience in developing commercial policy for different channels and products • High analytical skills - work with large databases (internal and external sources)
Russia
St Petersburg
Food Production
FMCG, Key Account Development, Key Account Management, Negotiation, Business Planning, Organizational Development, Marketing Management, Change Management, Customer Insight, Budgets, Talent Management, Performance Management, Shopper Marketing, Market Planning, Товары массового спроса, Менеджмент, Ведение переговоров, Управление продажами, Продажи, Стратегическое планирование
Experience

Business Development Manager
Unifood LLC
Санкт-Петербург, Санкт-Петербург, Россия

Russia and CIS sales director
Fixing Systems LLC
St Petersburg City, Russia
Fixing Systems LLC - is the largest supplier of packaged fasteners (DIY) In this position I am responsible for sales in Russia and CIS Main responsibilities: • Develop and implement new procedures and reporting • Lead the implementation of new values and culture in sales team • Develop the strategy of sales, commercial policy and execution standards • Manage sales team 120 people, both office and field teams • Lead people training and development • Hold negotiations with key customers

Premium spirits commercial manager
Russia
In this position I am responsible for sales of Premium Spirits in the whole territory of the Russian Federation in all channels Main responsibilities: • Manage sales team 20 people • Development of sales strategy for premium spirits • Development and implementation of commercial policy • Leading the business planning process on country level • Cross functional leadership to organize right working process of the department • Negotiating with existing and potential customers and partners • Search for opportunities and resources for the development business in terms of sales and profit • Planning and organization of product delivery, inventory management • Increased staff engagement index (100% in 2018)

Spirits regional sales manager North-West region
Saint Petersburg, Russian Federation
In this position, I was responsible for the sales of premium spirits in the North-West region in all channels Main responsibilities: • Growth of distribution and share of the products according to Nielsen • Development of the sales strategy in the North-West region • Development and realization of the annual business plan • Development of financial and logistic schemes of work, coordination with the heads of the functions • Development and implementation on the market of marketing activities • Conducting negotiations with distributors and top chains • Manage sales forces of distributors • Cross-functional cooperation with departments and services of the Company

Key accounts manager North-West Region
Multon
Saint Petersburg, Russian Federation

Key accounts manager (LKA SPb)
Multon
Saint Petersburg, Russian Federation

Sales representative
Multon
Saint Petersburg, Russian Federation

Merchandiser
Multon
Saint Petersburg, Russian Federation
Yuriy Yakovlev's Contact Information
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