Yuri Kim

- Led the end-to-end design of a video game launcher web app with features including news, web shop, community forums, and version management. - Enhanced the design system by incorporating game graphic visuals into 
UI components, improving visual cohesion. - Designed a sales dashboard for a platform with over 2 million users, improving data visualization for enhanced business insights. - Conceptualized and prototyped an AI-powered content recommendation feature across mobile, desktop, and TV platforms for Comcast.

- Evaluated website design based on data-driven insights as part of design consultation for startup companies; Presented to senior leadership, successfully leading to a redesign project. - Led the responsive web redesign, leveraging Gen AI tools for thumbnail designs, helping 350K+ customers of SLBT, a beauty consulting company.

- Resolved 37,000+ corporate card rejections for business travelers by designing an unlock process for mobile and desktop apps. Collaborated with UX researchers to address critical pain points. (Launched in Q1 2024) - Collaborated with a cross-functional team of 10 (PMs, engineers, researchers, writers, designers, and legal), balancing business goals and feasibility. - Owned the product roadmap and key screen designs, shaping future iterations and product visions.

I conducted user research, including survey and competitor analysis, to identify pain points and inform the website redesign. This project streamlined the concert registration process, achieving faster registration times. I demonstrated design agility by adapting solutions to meet client needs and constraints, ensuring successful project outcomes.

✦ Winner of UX Design Awards(2024), SF Design Awards(2023) I spearheaded the UX/UI design of a virtual pet app, using gamification strategies to engage Gen Z in climate action. Leading a team of 4 in weekly design sprints, I translated research insights into user-friendly interfaces and flows. I facilitated user testing, iteratively refining wireframes based on feedback, and established a design system ensuring a consistent and accessible user experience.

Designed brand identity, campaigns. Clients: Fujifilm, The Hyundai, HYBE Music, and the National Museum of Korea.