Yura Lazebnikov

A member of the Forbes Business Council, the global Invitation-Only community for entrepreneurs. I share my management experience, advices for colleagues and my vision of modern business.

The Techiia Foundation is a non-government organization of the international holding TECHIIA. Since 2019, we have been implementing large-scale social and charitable initiatives in Ukraine. Our projects benefit thousands of people in the short and long term.

TECHIIA is a holding that brings together the technological expertise of many companies and individual projects. Managing partners of this holding are Oleg Krot and Yura Lazebnikov. Holding unites WePlay Esports, Enestech, FS Holding, WP Merchandise, j:Mind Systems, VRTX Venture Lab, EcoTechnoPark by TECHIIA and some other projects. Offices are in Ukraine, Cyprus and the USA.

WePlay Esports is an esports media holding company with key offices in the USA, China, and Ukraine. The holding company combines the best practices of esports, media, and entertainment fields to provide cutting-edge products and services worldwide. Since 2012, the WePlay Esports brand is well-known for the high- quality organization and broadcast of online esports tournaments and LAN finals. Besides creating and hosting esports events, the holding company’s expertise lies in developing specialized IT solutions and a proprietary tournament platform, as well as brand integration into esports, and media rights sales. By harnessing what the public is most passionate about — esports and entertainment — the holding embraces the opportunities and challenges in esports that empower businesses. They thereby evolve with this valuable global audience in the modern esports environment. 𝗢𝘂𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 1. Brand integrations We develop a whole range of brand integrations to maximize the audience reach and engagement. • Native brand integrations • Sponsorship in esports • PR and media support • Esportainment talk show • Tournament integration and VOD content 2. Media rights in esports We create not just a tournament, we make the show that everyone wants to watch. Every broadcast is a unique performance which amuses, entertains, and impresses. With the rights to use and broadcast WePlay! Esports tournaments broadcaster will easily attract new audience through esportainment format. Media rights to content from WePlay! Esports is a tool for attracting or retaining young audiences for media, and for esports studios it is a source of business development. 3. Event and video production For our partners and its audience we will design and perform a spectacular show that we will work out in every detail up from from the creative idea down to the live streaming. We will organize a tournament and provide our own arena for clien’s event.

TECHIIA holding has merged the assets of international companies WP Merchandise! and FS Holding to become one of the top players in the global market for the production, distribution, and sale of merch and accessories for the esports and gaming industries. In the 2021-2024 the holding is planning to invest between $14 million and $30 million in these companies. WP Merchandise! - an international company with offices in the USA and Cyprus, production, and R&D center in Ukraine is engaged in the production of licensed game merch and attributes of esports teams. Wargaming and Epic Games have entrusted WP Merchandise with the production of their licensed products. Fans of such famous esports teams as NAVI and Vitrus.Pro also received a line of thematic products to support their idols. The factory in Kyiv produces a unique detailed plush premium-quality merchandise. The opening of a large factory, which will become one of the largest light industry productions in Ukraine, coming soon

The product IT company which develops Senet, a hardware-software complex for computer clubs and esports arenas management. SENET by ENESTECH software is used by hundreds of clients from more than 35 countries, including the CIS, Europe, Asia, the USA, and Latin America. Today, the program is installed on 20 thousand computers, with more than 4.5 million users per month. The program has already been translated into 7 languages, and this is just the beginning. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: • PC Park Management • Console management • VR control • Billing operations • Control of financial transactions