Yuqiao Dong
Marketing Project Manager @ Linmon Pictures
About
7年真人影视剧集宣传经验，具备独立负责全案营销的能力，对项目最终市场表现负责。擅长把控预算、制定策略以及统筹内外部团队高效完成营销目标，对于市场变化和受众偏好敏感度高。 业内人脉资源丰富，包括但不限于合作平台、上下游供应商、各类投放渠道、商务品牌以及艺人团队等。熟悉影视项目的开发全链路，可协同完成各环节工作。 熟悉互联网social推广营销流程。 能够迅速进行信息接纳与处理，学习新事物及抗压适应能力强。
China
Huangpu District
Motion Pictures & Film
Marketing Project Management, Marketing, Product Marketing, Brand Marketing, Social Media Marketing
Experience
Marketing Project Manager
Linmon Pictures
上海市
1. 营销策划：负责全案营销，包括预算把控/策略制定/物料创意/渠道投放/路演观影等 2. 项目开发：负责项目内容品控，包括市场研究、风险研判、口碑前置等 3. 执行统筹：独立统筹内外部团队、合作平台及重点渠道，确保宣传动作落地 4. IP运营：负责项目IP内容条线搭建，规划IP运营模块，实现一定营收目标
Marketing Supervisor
Whaley
Shanghai
协同各部门完成VR直播/录播项目的新媒体营销推广战役，独立负责官方微博、微信平台的日常内容撰写和运营；负责线上各推广渠道的粉丝运营，包括微博、微信及QQ群。
Education
Loughborough University
global media & cultural industries
East China University of Political Science and Law
Journalism
Yuqiao Dong's Contact Information
Phone
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