Yun Ting Fang (Mabel)

• Planned and executed a branded XHS webinar, generating 143 registrants, 100 attendees, and 15 qualified leads for follow-up. • Delivered six monthly EDMs with open rates consistently exceeding 6%, driving engagement and brand visibility. • Maintained and updated Malaysia-focused sales kits and product decks to support sales alignment and messaging consistency. • Produced nearly 40 social media posts and 20+ bilingual website articles, handling both copywriting and visual design. • Tracked weekly lead data from the web and social channels; shared insights to optimize content strategy and performance. • Compiled three quarterly performance reports (Q2–Q4) to support strategic planning and channel decisions. • Contributed to cross-functional initiatives, including pitch deck creation, asset reviews, and event coordination.

• Spearheaded the production of Ford FOCUS ACTIVE WAGON advertisements across various platforms, ensuring strict adherence to project timelines and quality standards. • Served as the primary liaison between clients and multifunctional teams, facilitating effective communication and goal alignment. Prioritized client satisfaction through a comprehensive understanding of their needs and internal collaboration with Creative, Design, Mar-Tech, Manufacturing, and other departments. • Developed and implemented post-launch community engagement strategies, including interactive fan experiences and giveaway logistics, to maintain brand engagement and loyalty. • Managed team administrative tasks, including financial operations and logistical arrangements, to support seamless project execution.

• Compiled Mazda's weekly brand report, meticulously analyzing social media performance metrics and progress reports to inform strategic decision-making. • Acted as the primary liaison between clients, partners, and creative departments, ensuring seamless communication and content alignment. Oversaw content adaptation and quality control for timely and engaging Facebook and Instagram posts. Managed Mazda's FB Lead tracking, optimizing sales through enhanced lead flow. • Maintained Mazda's FB/IG platform, fostering fan interaction and brand loyalty. • Curated submissions from Mazda Instagram owners, driving brand advocacy through event gift coordination. • Facilitated Mazda dealers' access to community information, supporting sales and brand awareness efforts.

• Managed the production of marketing leaflets and FB/IG fan posts, ensuring high-quality content and engagement. Administered social media platforms and executed FB rotational advertising strategies to enhance brand visibility. • Conducted integrated data analysis to evaluate advertising effectiveness and inform future marketing decisions, resulting in improved ROI and brand awareness. • Oversaw the management of the 591 account, handling advertisement object management, publication, copy design, layout production, and watermark processing. • Managed administrative tasks for rental cases, including advertising, file management, and social housing applications. Conducted transcript reviews, tenant screenings, and prepared contracts and applications for lease, sublease, rent, escrow, landlord, and tenant, as well as checklists.