Yunqin(May) Lu

Advertising Manager NYC+East Region @ HungryPanda Ltd 熊猫外卖

About

A results-driven Advertising Sales Manager with a proven ability to drive revenue growth through strategic ad sales, client relationship management, and data-driven marketing campaigns. Experienced in digital and traditional media advertising, paid promotions, and multi-channel marketing, Yunqin excels at identifying business opportunities, negotiating high-value deals, and optimizing campaign performance to maximize ROI. With a strong background in e-commerce, business development, and CRM, she builds long-term partnerships, leverages audience insights, and delivers impactful advertising solutions that enhance brand visibility and engagement. Adept at leading cross-functional teams, streamlining sales processes, and executing innovative marketing strategies, she is dedicated to achieving and exceeding sales targets in fast-paced, competitive markets.

Country

United States

City

Philadelphia

Industry

Computer Software

Skill

Paid Media Advertising, Paid Social Media Advertising, Client Presentation, Campaigns, Presentations, Media Planning, Client Relations, Retail Sales, Strategic Marketing Management, Team Leadership, Project Management, Digital Strategy, Brand Management, Cross-functional Communication, Retail Marketing, Online Advertising, Business Development, Advertising Sales, Business-to-Business (B2B), Integrated Marketing

Experience

Advertising Manager NYC+East Region

HungryPanda Ltd 熊猫外卖

2025-3 - Present · 1 yr 7 mos

New York City Metropolitan Area

·Led and coached junior team members, enabling them to outperform 72% of peers within their first month. ·Drove continuous performance improvement, achieving 108% quota attainment for the team member from Q1 to Q3 2025. ·Generated 5.56% of total global team revenue through direct mentorship, strategic guidance, and performance management.

Advertising Sales Consultant

HungryPanda Ltd 熊猫外卖

2024-10 - 2025-3 · 6 mos

New York City Metropolitan Area

·Outperformed Q1 quota by 92%, generating £110K in revenue and accounting for 37% of total team output in a high-value B2B advertising environment. ·Developed and executed advertising strategies for clients, enhancing brand visibility and customer engagement through paid advertising. ·Collaborated with cross-functional teams to ensure seamless execution of advertising initiatives. ·Managed client relationships by providing campaign updates, addressing concerns, and recommending optimizations.

Marketing Manager

HungryPanda Ltd 熊猫外卖

2020-5 - 2024-9 · 4 yrs 5 mos

Philadelphia, Pennsylvania, United States

• Analyzed market trends and consumer behavior to uncover new product positioning opportunities. • Utilized data analytics tools to measure campaign performance and optimize ROI. • Managed team members to ensure alignment with strategic marketing initiatives. • Optimized marketing tactics through rigorous testing methodologies, including A/B and multi-variate tests.

Digital Marketing Sales Associate

Saks Fifth Avenue

2019-9 - 2020-3 · 7 mos

Bala Cynwyd, Pennsylvania

• Achieved an annual sales goal of $200,000 within 3 months at Saks Fifth Avenue • Provided exceptional customer service to build strong relationships with clients • Developed and implemented creative marketing strategies on social media platforms • Maintained a high customer retention rate through active engagement

Marketing & Strategy Intern

CritiART

2018-5 - 2019-5 · 1 yr 1 mo

New York, New York, United States

• Established a creative brand voice for social media and websites to enhance brand identity. • Crafted engaging product and service descriptions aligned with the brand's identity for increased customer engagement. • Collaborated with the marketing team at CritiART to develop and implement strategic marketing initiatives.

Summer Scholars Program

Denison University

2018-5 - 2018-8 · 4 mos

Granville, OH

• Analyzed data and wrote a research paper on the Impact of Maternity Capital Policy on Fertility Rate in Russia. • Developed strong research and analytical skills while working on a significant project. • Enhanced knowledge of policy impact on demographic trends and statistical analysis techniques.