Yunqi S.

Influencer Management: Establish a comprehensive influencer profile system, encompassing makeup tutorial experts and makeup review bloggers, accurately documenting follower profiles, sales data, and partnership preferences. Regular data analysis is then used to identify high-potential partners. Localized Strategy Development: Develop differentiated partnership strategies based on the specific makeup consumption characteristics of the Middle Eastern market (e.g., the desire for long-lasting foundation and rich color). Plan festive marketing campaigns (e.g., Ramadan) and guide influencers to promote Sheglam products through testimonials and makeup tutorials to enhance regional brand awareness. Execution and Promotion: Lead the development of top beauty influencers in the Middle East on the TikTok platform. Use data tools to analyze the content tone and audience compatibility of influencers with millions of followers. Develop targeted engagement plans, collaborate with MCN agencies and industry channels to tap into potential resources, and establish long-term partnerships.

协助战略： 根据土耳其电商平台客户需求，结合中东文化及政策，制定本地化战略，独立完成对阿拉伯地区电商市场的全面mappin g工作，覆盖超过1000个本地品牌和产品。 数据分析： 负责AI产品智能优化商品抽样，利用vlookup函数进行数据筛选，发现OCR失误500+，API交接失误300+，与算法部门 合作改善失误环节，制定阿语大模型翻译策略，提升翻译准确率20%。 产品优化： 分析客户提供的后台数据及前期POC筛选，与国际土阿专家共同改善模型翻译问题，确定最终翻译策略，经过5次国际会 议，成功提升翻译效率30%。 竞品分析： 通过扒取阿拉伯本土电商平台noon和亚马逊中东站的GMV、网站点击率及转化率等数据，进而从人、货、场三个维度 制定图翻action plan。