Yunkyung Lee

Associate @ McKinsey & Company

About

I am a strategy consultant at McKinsey with a background in fashion and business management, which has fueled my deep interest in the consumer sector. At the same time, I have a strong passion for technology and its transformative impact across industries. My consulting experience spans advanced industries (semiconductors, robotics), consumer goods, and pharmaceuticals, with a focus on new business strategy, revenue growth, and operational excellence. Looking ahead, I aspire to work at the intersection of technology and consumer, where I can drive global strategy and execution to create meaningful impact.

Country

South Korea

City

Seoul

Industry

Management Consulting

Skill

Experience

Associate

McKinsey & Company

2026-1 - Present · 9 mos

Seoul

Business Analyst

McKinsey & Company

2022-9 - 2025-12 · 3 yrs 4 mos

Seoul, South Korea

Delivered strategy and operations projects across advanced industries (semiconductors, robotics, construction machinery), consumer goods (apparel, electronics), pharmaceuticals, and financial services. 1) Developed new business strategies and optimization plans for semiconductor value-chain players, including substrate manufacturers and OSATs. 2) Led global transformation initiatives for a leading robotics company to drive revenue growth and operational excellence. 3) Advised a top apparel brand on category growth strategy and purchasing cost optimization to enhance profitability.

Research Assistant

Boston Consulting Group (BCG)

2021-10 - 2021-11 · 2 mos

Seoul, South Korea

Performed research and analysis on wealth management and family office markets, including market sizing, benchmarking, and strategy insights, to assist a top-tier financial services client

Brand Team Intern

라포랩스

2021-7 - 2021-8 · 2 mos

대한민국 서울

Managed online fashion products by setting priorities, planning and executing marketing initiatives, and analyzing sales and marketing data to optimize product exposure and accelerate sales growth

Research Assistant

Trendlab 506

2020-12 - 2021-2 · 3 mos

Seoul, South Korea

Provided marketing and retail consulting for fashion, beauty, and F&B brands, supporting brand growth through tailored strategies.

Assistant MD

Samsung C&T Corporation

2019-12 - 2020-8 · 9 mos

Seoul, South Korea

Beanpole Accessory – Online Sales Team Managed end-to-end merchandising and online sales operations, including campaign planning, marketing initiatives, logistics coordination, and sales performance analysis. Supported the design and development of online-exclusive products, driving brand differentiation and business growth