Yun Sun Choi
Senior Consultant @ Deloitte
About
I work at the intersection of technology strategy and business growth.At Deloitte's Technology Strategy & Transformation practice, I advise Samsung, SK hynix, and other major enterprises across transformation, cost management, and AI adoption — turning complex operational problems into strategy leaders can act on, and building the tools myself where it helps.Before consulting, I built enterprise pipeline across APAC as a Business Development Associate at Adobe, and turned market intelligence into executive strategy for Samsung Electronics at Edelman.Native in Korean and English, fluent in Chinese, I'm drawn to business development and go-to-market work at the frontier of enterprise technology — helping companies see what's possible, and turning that into real adoption.
South Korea
Seoul
Management Consulting
Go-to-Market Strategy, Strategic Technology Planning, Digital Transformation, Business Development, Consulting, SRM, Enterprise Resource Planning (ERP), Strategic Business Development, Business Analysis, Graduate Level, Marketing, Digital Marketing, New Business Development, Business-to-Business (B2B)
Experience
Senior Consultant
Deloitte
Seoul, South Korea
Technology Strategy & Transformation consultant advising major enterprises including Samsung and SK hynix on transformation, cost management, and AI adoption. • Led Cost Engineering module design for Samsung's next-generation SRM (N-SRM) with a 12-member development team • Developed the ERP future operating model (costing & accounting) and enterprise standard processes for SK hynix's integrated ERP program • Built an AI agent for cost estimation and validation, with working prototypes • Coordinate cross-functional teams and delivery partners through global rollout and user enablement
Marketing Strategy Associate- Samsung Core Team
Edelman
Seoul, South Korea
• Conducted market, customer, and competitor research to inform executive strategy • Turned market intelligence into recommendations that shaped Samsung Electronics' product and brand strategy • Improved CRM reporting and audience segmentation
Business Development Associate
Adobe
New Zealand
• Owned early-stage qualification for enterprise prospects across the APAC region • Ran outbound against strategic accounts and engaged senior stakeholders to progress opportunities • Partnered with solution architects to scope customer needs and streamline handoff to sales
Education
Yonsei University
Business Administration and Management, General
Academic Excellence Scholarship (2024)
University of Otago
Human Anatomy
Otago Student Excellence Award (2020)
UWC South East Asia
Yun Sun Choi's Contact Information
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