yumi sa
Senior Creative Director @ Salomon
About
Professional sports apparel Designer with 15+ years of solid experiences in global apparel companies. In charge of comprehensive total category directing by making decisions on color, concept, and material development in consideration of industry/market trend, consumer behavior analysis, & seasonal items Known for displaying integrity, positive work ethic and business acumen while always exceeding expectations independently or as part of a team. Strong capacities in detail orientation, work organization, multitasking and coordination. A strategic thinker, a creative designer, a problem solver and a highly motivated individual.
China
Shanghai
Design
Knowledge Acquisition, Brand Strategy, design concept, color, sports design, outdoor design, design directing
Experience
Senior Creative Director
Salomon
Greater China,Shanghai
• Own and drive overall design vision across categories • Translate market and consumer insights into strategic direction • Lead product innovation through technical and functional design • Elevate brand value through premium and distinctive product execution • Deliver commercially impactful hero products and growth drivers • Build and lead a high-performing design organization
VP-Design Director
BOSIDENG
Shanghai, China
Functional Outdoor Sports Director In China's No. 1 Down Jacket Brand
Head of Apparel Designteam / Design directing
DESCENTE KOREA
Seoul, South Korea
Responsible for directing and leading a apparel design team by overseeing 15 designers. Developed a creative fashion design strategy by defining, designing, and implementing a seasonal concept and design plan in reflection of life-style trend, e.g., Athleisure and formulated brand identity through key message & image set-up
General Manager - sportswear designer
DESCENTE KOREA
korea
designs apparel item including down jacket, waterproof jacket, woven setup for sports activities, such as training, running, skiing, cycling, and water sports to ensure high performance & sales
Assistant Manager- sportswear desiger
Columbia Sportswear Company
seoul
In charge of outdoor sportswear design with exclusive coverage on a performance hiking line for men’s wear such as heavy outer, water-proof technical outer, and other garments using functional materials in collaboration with the USA Headquarters
Education
Ewha Womans University 이화여자대학교
Ewha Womans University 이화여자대학교
Major in Fabric Art
yumi sa's Contact Information
Phone
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