Yuliya Ryvkina

Offbeat Narratives takes a photojournalistic approach to family and personal branding photography.

- Planned and executed marketing and PR strategies for the company’s Midwest region, providing support to 8,500 affiliated agents in over 100 branch offices. - Streamlined PR processes by creating press release templates used by the national PR and marketing teams, increasing efficiency by 30-40%. - Generated new media opportunities by researching, writing, and pitching story ideas with a monthly average of 150 placements across print, online, radio, and broadcast. - Trained affiliated agents and leadership team on best practices when speaking with the media. - Spearheaded 3 - 4 projects annually, which were instrumental in helping the company raise $2 million for its charitable foundation. - Collaborated with the marketing and design teams on creating promotional materials used for social media and print advertising.

- Crafted original content for product descriptions, email marketing campaigns, social media pages and ads for 1-800Baskets, Fannie May, Cheryl’s Cookies and The Popcorn Factory. - Responsible for setting up new products on the websites of the aforementioned companies. - Collaborated with the creative director and product development manager on the design and packaging of new products. - Managed the company’s social media channels. - Ran weekly and monthly data metrics.

Wrote copy as part of the client rebranding process: brand narratives, headlines, taglines, body copy and product descriptions. Key Highlights: • Contributed to increased business by crafting original content on Twitter and LinkedIn resulting in gaining recognition by new clients. • Improved client relations by providing innovative ideas in client meetings, phone conferences and presentations.