Yulia Golovkova

Defined strategy development of the assigned categories. Initiated and implemented assortment, promo, pricing and purchasing strategies that led to sales growth by 6%, total profitability growth by 3%, penetration index progress. Conducted supplier’s negotiations 130+, approved and monitor commercial goals for negotiations, optimized procurement processes and improved efficiency. Control over the execution of budgets and ensured the achievement of commercial indicators. Managed team of category managers.

Developed differentiated assortment for each customers group (HoReCa, Traders, End Consumers) Created and developed new products, including Private Label Worked out promo campaign in collaboration with suppliers Managed commercial budgets Supplier’s negotiations Launched new products, which became top-sellers in Metro and on the market. Created best market solution in import assortment (price, variety and quality wise) with sales growth +40%.

Managed and lead buying, pricing and merchandising team (9 team members). Designed and developed the Company’s commercial strategy. Implemented category management Managed the department budget Provided sales growth by 60% (year-to-year). Improved stock rotation, promo efficiency and commercial terms with suppliers.