Yukti P.

Brand Manager @ SHEIN INDIA

About

Passionate apparel leader with 10+ years driving success in high-end and fast fashion retail at key companies.Currently heading SHEIN India’s North vertical, scaling operations, optimizing supply chains, and delivering growth in a dynamic market. Key achievements include boosting sales through trend forecasting, team leadership, and vendor partnerships,Thrive on blending strategic vision with hands-on execution in India’s booming fast fashion sector.

Country

India

City

Noida

Industry

Apparel & Fashion

Skill

Catalog Merchandising, Time Management, Teamwork, Project Management, Design, Product Management, Negotiation, Business Development, Market Analysis, Communication, Online Marketplace, Trend Analysis, Retail, Cost Management, Team Management, Supply Chain Management, E-Commerce, Competitive Analysis, Market Research, Trend Research

Experience

Brand Manager

SHEIN INDIA

2024-7 - Present · 2 yrs 3 mos

Noida, Uttar Pradesh, India

Buying Manager

Myntra

2021-8 - 2024-7 · 3 yrs

Bengaluru, Karnataka, India

-Managing the Market Place Buying portfolio for MFB Brand-House of Pataudi - Drive entire product lifecycle, from range planning and design to sourcing, costing, and allocations. - Conduct comprehensive Competition Mapping, Market Analysis & Trend Studies to identify product launch opportunities. - Collaborate closely with Brand & Marketing teams to create impactful campaigns and promotions. - Leverage cross-functional teamwork with designers, buyers, merchandisers, and vendors to ensure timely delivery and exceed sales targets.

Category Merchandiser

FABINDIA LIMITED

2016-6 - 2021-8 · 5 yrs 3 mos

New Delhi Area, India

Category Merchandiser for Product development for Menswear and Kids wear for the company's private label Managed a team of sourcing professionals and vendors across multiple locations in various clusters of India. Established and maintained strong vendor relationships to ensure timely deliveries and cost-effective sourcing. Successfully negotiated prices and achieved significant cost savings for the company. Coordinated with cross-functional teams to ensure smooth supply chain management and timely product delivery.

Asst. Merchandiser

KMART LTD

2015-7 - 2016-5 · 11 mos

Noida, Uttar Pradesh, India

Assisted the Brand Manager in creating and developing new collections for various private labels along with the production. Coordinated with vendors and suppliers for product development, Production Follow Ups, fabric & Trim sourcing,Cost negotiations & quality checks.