Yukta Bhutani

As part of the marketing team, I lead end-to-end influencer campaigns—from creator sourcing and relationship management to content planning, execution, and performance tracking. I’ve worked across co-branded partnerships, offline sampling events, and festive drops, while also supporting PR outreach and media placements. Alongside strategy, I handle execution , supporting shoots, and creating campaign content aligned with brand identity and trends.

Handled day to day operations and pa India logistics while building strong client relationships and aligning product strategy with market trends. Streamlined coordination between teams and vendors, improved internal processes, and contributed to a 3% rise in quarterly revenue. Also supported team onboarding and helped maintain a smooth, collaborative workflow across departments.

Managed high volume influencer campaigns, also closing 200 to 300 on monthly collaborations with nano and micro influencers across both paid and barter models. Handled the full campaign cycle including influencer outreach, negotiation, coordination, and post campaign analysis while ensuring timely execution and brand alignment. Collaborated closely with internal teams to drive performance, optimize workflows, and deliver measurable value for clients.

Executed and created social media strategies that reflected the brand’s premium positioning while maintaining a consistent and engaging online presence. Managed end to end content planning, influencer partnerships, and campaign execution to boost visibility and audience interaction. Collaborated with franchise teams and internal departments for seamless communication and timely updates. Also handled budgeting, campaign performance tracking, and trend research to drive data informed decisions and brand growth.