Yuki Otsuka

Senior International Product Manager @ shu uemura Global DMI

Responsibilities: • Planning and executing marketing strategies for the UK market on Epoch owned brands, Sylvanian Families and Aquabeads. • Planning and managing the marketing budget • Organising 360-degree marketing on both brands, including TV, digital, PR, social media, in-store display & POS, experiential, catalogues, consumer/trade press, ecommerce, and consumer/trade exhibitions

Responsibilities: • Working under the Marketing Director, assisting on TV commercial creatives and localising for the USA, UK and EU. • Assisting communication between Epoch HQ marketing team and ADK US/UK on media planning and buying. • Coordinating communication and supporting the UK marketing manager on various subjects during the UK subsidiary’s early stage(established late 2013). • Communicating with licensors(e.g. Disney, Nintendo, Lassen) on behalf of the Epoch HQ marketing team. Assisted on finalising contracts and improve approval processes.

Responsibilities: • Working with the International Sales Manager to maximise sell-in and sell-through for the US, Canada, Panama, Mexico, and Brazil markets. • Achieved significant growth for most markets, notably the USA with +13% growth for Epoch owned brands(Sylvanian Families, Whipple, & Aquabeads) • Proposing new lines, marketing materials, display & POS, promotional offers, and the price list for above brands, towards distributors in Panama, Mexico, and Brazil. • Liaising between the US subsidiary and the Epoch Tokyo Headquarter’s various departments, in order to create Calico Critters(Sylvanian Families’ US version) products, packaging, and marketing materials. • Assisting Epoch Tokyo RnD team to localise products to fit the US market’s preferences.

Responsibilities: • Working under the Operations Manager as day-to-day contact regarding operations & logistics for the North & South American territory, including the US, Panama, Mexico, and Brazil. • Responsible of receiving Purchase Orders, issuing Proforma Invoices, creating production forecast with the Operations Manager, liaising any communication between the shipping team and the distributor/subsidiary, and advising

Responsibilities: • Working under the Toys R Us Japan account manager, as an assistant. • Responsible of planning and creating bespoke Toys R Us in-store display & POS with the visual merchandising team, running in-store brand events in key seasons, supplying data and information for catalogue/ROTO, working with the Toys R Us Ecommerce Manager on updating products and offers, and merchandising Toys R Us stores within the Kanto region on a weekly basis.