Yuhan Huo

Strategic Marketing & AI Marketing & Partner Marketing & Campaigns - AI Marketing Innovation & Overall Marketing Strategy: Lead AI-driven marketing innovation, as well as the planning, execution, and optimization of overall marketing strategies to drive efficiency, impact, and growth - Events, Roadshows & Trade Fairs: Planning and execution of high-impact brand and customer engagement activities - Marketing Campaigns: End-to-end campaign strategy, implementation, and performance-driven optimization - Channel Partner Marketing: Partner marketing initiatives, co-marketing programs, and channel activation

Benelux Region - Regional Ownership: Own channel marketing for the Benelux region - Go-to-Market: Execute regional go-to-market activities for products and campaigns - Partner Enablement: Support sales and partners with channel marketing programs and tools - Market Insights: Apply market and installer insights to optimize channel activities - Stakeholder Alignment: Coordinate with sales, HQ and agencies for effective execution

Channel Marketing & Product Marketing & Branding (DACH & Scandinavia & UK IE & East Europe & Benelux) - Regional Marketing Ownership: Own regional marketing strategy and execution across branding, product marketing and channel marketing for multiple European markets - Digital Demand Generation: Lead digital marketing initiatives including social media (Meta, LinkedIn), regional websites, performance marketing (Google Ads, YouTube), EDM, landing pages and CRM/lead management via HubSpot - Experiential & Offline Marketing: Plan and execute roadshows, trainings, seminars, exhibitions and industry summits to support brand visibility and demand generation - Media & KOL Collaboration: Drive partnerships with regional media, KOLs and associations to strengthen brand awareness and thought leadership - Marketing Materials Governance: Own regional demand planning, inventory control and localization of global marketing material kits - Product Marketing & GTM: Translate global product strategies into regional positioning, value propositions and go-to-market support - Channel & Partner Marketing: Lead channel marketing, co-marketing and co-branding initiatives with key partners in close collaboration with sales

Online, Offline Marketing & Communication & Channel Marketing (DACH & Scandinavia & UK IE & Benelux) - Online (Digital) Marketing: • Social media account management (Meta, LinkedIn) • Content creation and optimization for regional sub-sites • Programmatic Advertising (Google Ads, YouTube) • EDM/Landing Page • Lead management/CRM (HubSpot) - Offline (Experimental) Marketing: • Event activities (plan, setup and execution of roadshows, trainings, seminars, etc.) • Exhibitions and summit activities - Media, KOL & Communication: • Content collaboration with regional media, KOLs and associations - Marketing Materials Management: • Manage the regional needs for display machines, gifts, and brochures, coordinating with headquarters, and ensuring proper inventory control for these items • Localization of marketing material kits - Account Management: • Responsible for co-marketing and co-branding efforts with key regional clients, working closely with sales to understand customer needs and researching installer requirements

Strategy, Trade Fairs, Digital Communication & Corporate Design - Consultancy and development of communication strategies and concepts - Planning and supporting international lead campaigns - Integrated communication with focus on digital communication across various touchpoints and channels - Coordination and support for the leading international trade fair - Automechanika Frankfurt 2024 - Conception and design of print, online, photography with further processing in InDesign, Illustrator, Photoshop, Premiere in Bosch corporate design for internal and external use - Update and maintenance of Content Management System (CMS) and Digital Asset Management (DAM) Systems - Customer Portfolio Management for BCS (Bosch Car Service) Customer

Product Marketing & DA/BI - User preference and competing product analysis with a focus on software solutions - Development of sales-promoting projects and online & offline marketing campaigns - Excel-based collection and analysis of logistics marketing data (Power BI) - Create monthly reports and make data-based marketing strategy adjustments

Public Relations - Support in handling administrative company affairs - Write and translate PR letters

Corporate Design & Internal Communication - Conception, collection and creation of internal and external advertising materials (text content, posters and videos) - Planning and implementation of internal communication campaigns - Environmental Week goTOzero Project & Annual Orientation and Safety Training Project

Location: Berlin