Yufeng W.

As a Category Manager(MDA) at JD Group (Joybuy), I am responsible for driving category growth, developing product strategies, and managing supplier relationships to optimize assortment, pricing, and profitability. My role bridges data-driven analysis with consumer insights to deliver value and enhance the customer experience in the European market.

As a Category Manager at JD Group (Joybuy), I am responsible for driving category growth, developing product strategies, and managing supplier relationships to optimize assortment, pricing, and profitability. My role bridges data-driven analysis with consumer insights to deliver value and enhance the customer experience in the European market.

As a Business Assistant at GoldenHome, I support day-to-day business operations across marketing, procurement, and compliance to ensure smooth coordination between the U.S. branch and factories in China. Key responsibilities: • Built the company’s 0-to-1 digital media presence, including TikTok, Instagram, YouTube, and Facebook, covering content planning, execution, and channel growth. • Handled internal and external procurement processes, coordinated with suppliers and factories, and ensured production schedules met delivery timelines. • Managed internal operational tasks, including company certification and compliance procedures such as DOT registration and logistics documentation. By bridging cross-border communication and operations, I help streamline workflow, reduce delays, and support business expansion in the North American market.

• Provided Mandarin-English bilingual support to transit users, helping with system navigation, service updates, and personalized travel planning. • Collected commuter feedback and generated service optimization suggestions for metro authorities. • Developed strong communication and problem-solving skills through direct public engagement in a high-volume, multicultural environment.

Managed the procurement of electric motor products and industrial equipment, including supplier selection, contract negotiation, and cost control to ensure quality and operational efficiency. Led public sector bidding processes, prepared bid documents, ensured compliance with government procurement regulations, and oversaw end-to-end submission and follow-up. Maintained strong working relationships with local and regional government agencies, coordinated meetings, and supported regulatory communications to facilitate project approvals and business development. Monitored and analyzed industry policies and regulatory updates to align procurement strategies with evolving government standards and market trends.