Felicia Liu

Driving brand expansion and community engagement for a leading Chinese maternity brand in the U.S. market. - Pop-up Event Management: Led the brand’s inaugural pop-up event at NYFW 2024, achieving 22.8 billion impressions, surpassing exposure goals by 609%, and securing 100+ media features, including top publications such as People and Yahoo. - Community Marketing & Partnerships: Established strategic partnerships with 4 institutions in 2024, creating cost-effective brand exposure. - Brand Ambassador Program: Spearheading the development of the 2025 ambassador initiative to boost brand visibility and customer loyalty.

Supported brand expansion efforts by driving community engagement and content marketing strategies. - Community Growth: Launched and managed 3 Facebook community groups, growing membership to over 3,000 within three months through targeted engagement strategies and localized content. - Content Marketing: Developed and executed engaging content strategies, achieving a 30% engagement rate across social media platforms by leveraging trending topics and customer insights. - Cross-Cultural Collaboration: Facilitated collaboration between U.S. and China teams, aligning business goals and enhancing operational efficiency.

Contributed to go-to-market strategies by providing data-driven insights and optimizing workflows. - Sales Optimization: Conducted comprehensive market and sales data analysis, leading to a 30% increase in sales by identifying key growth opportunities and refining targeting strategies. - Efficiency Improvements: Streamlined competitor data workflow, reducing processing time by 4 hours per week, improving efficiency, and enhancing cross-team collaboration. - Competitive Analysis: Analyzed competitor performance and pricing strategies, providing actionable recommendations that improved Anker’s positioning in key market segments.

Founded and managed two commercial real estate ventures, achieving high occupancy rates and driving business growth. - Event Marketing: Organized large-scale promotional events that attracted thousands of attendees and generated $150,000 in revenue, enhancing brand visibility and tenant engagement. - Business Development: Achieved 95% and 70% lease occupancy rates within nine months by implementing strategic marketing campaigns and forging key partnerships. - Operational Leadership: Streamlined operational processes, improving efficiency and enhancing customer satisfaction through effective team management and service optimization. - Market Positioning: Conducted in-depth market research and competitive analysis to identify niche opportunities, successfully differentiating properties in a crowded market. - Financial Oversight: Managed budgeting and financial planning to ensure sustainable growth and maximize profitability.

Led strategic marketing initiatives to elevate regional market presence. - Market Growth: Elevated the Shandong and Guizhou markets to rank among the top five nationwide, driving a 20% increase in sales through targeted marketing strategies and customer engagement initiatives. - Trade Fair Planning: Conceptualized and executed high-impact trade fairs with a 70% conversion rate, attracting prospective buyers and strengthening brand recognition. - Strategic Campaign Execution: Developed and launched region-specific marketing campaigns that enhanced local market penetration and customer retention. - Stakeholder Collaboration: Coordinated with cross-functional teams, including sales, operations, and external partners, to ensure seamless execution of marketing initiatives. - Performance Analysis: Monitored and analyzed campaign effectiveness, optimizing strategies to maximize return on investment.