Yue Peng

Lifecycle Growth & Activation: Managed 50+ B-end enterprise clients; conducted WAU/MAU funnel analysis to identify friction points and designed "Scenario-based Efficiency" initiatives, boosting core feature adoption (Base & Approval) by 25% MoM. Data-Driven Early Warning System: Built automated client health dashboards via SQL and Lark Base to monitor 10+ key metrics; identified 15 high-risk accounts and implemented recovery strategies, improving renewal intention rates by 15%. Product Loop & Collaboration: Conducted deep-dive research into "Global Expansion" and "Cross-border Collaboration" pain points; synthesized 5 structured feedback reports and successfully drove 3 feature iterations regarding time-zone management and localized translation. KA Solution Delivery: Co-authored a "Digital Transformation" consulting roadmap for a top-tier retail Key Account (3,000+ employees), improving their cross-departmental approval efficiency by 40% and producing a reproducible industry case study.

Digital Intelligence Infrastructure: Built a dynamic overseas market knowledge base for Chinese enterprises by crawling and cleaning 20k+ data entries regarding corporate behaviors and international regulations using Python (Scrapy/Requests). Strategic Insights & Sector Analysis: Conducted deep-dive research into market entry barriers for Consumer Electronics and Fintech sectors in SE Asia and Middle East markets; authored 10+ strategic briefings to support the global expansion of firms within Lujiazui Financial City. Full-Loop Content Operations: Managed the entire process from data discovery and strategic insight to video production; produced a series of policy interpretation videos that significantly increased platform exposure and served as a primary lead generation channel. Platform Governance & Coordination: Liaised with 50+ professional service providers (Legal, Audit, HR); optimized the supply-demand matching logic by categorizing and attributing corporate inquiries, improving service response efficiency by 15%.

Strategy Optimization: Analyzed 20k+ data points to optimize competitor keywords and creative strategies, achieving a 65% increase in CTR. Cost Efficiency: Maintained CPC under 3 RMB and saved approximately 80,000 RMB in marketing expenditure. BI Automation: Built automated growth dashboards using Power BI + Excel, improving evaluation efficiency by 20%. Iterative Testing: Executed A/B tests based on audience insights to continuously optimize user conversion paths.

Business Insight & Financial Modeling: Participated in a high-profile Star Market IPO project; developed dynamic financial models via Power BI to perform attribution analysis on 8M+ RMB in critical expense fluctuations. Identified the correlation between business expansion and operational efficiency, providing strategic insights to mitigate potential operational risks. Process Auditing & Workflow Optimization: Conducted walk-through tests for the revenue cycle of a large state-owned enterprise; mapped out core revenue recognition logics and control nodes. Tracked the full "Order-to-Cash" lifecycle and performed sampling on 500+ transactions to ensure financial data accurately reflected underlying business substance. Data Integrity & Cross-functional Collaboration: Leveraged professional auditing software to achieve 85% third-party verification of key transaction flows. Collaborated across departments under high-pressure environments to ensure the rigor and compliance of IPO filing data.

Cash Flow Monitoring & Analysis: Monitored daily million-level cash flows via SAP system; maintained a rigorous error rate of <0.1% for core financial reporting, ensuring data integrity for operational decision-making. Process Optimization & Efficiency: Streamlined the approval workflow for bank guarantees totaling over 30M RMB, successfully reducing the average processing lead time by 20% and accelerating contract execution for industrial projects. Cross-functional Collaboration: Assisted in monthly operational reviews by consolidating cost data across Business Units; identified 2 key areas of cost redundancy through variance analysis (Budget vs. Actual), supporting management in resource allocation optimization.

Risk Modeling & Prediction: Assisted in the risk assessment of 500+ loan applications; applied Logistic Regression models to predict default probabilities with a recorded accuracy of 92%, providing quantitative support for credit approval decisions. Data Optimization & Profiling: Systematically updated and digitized 300+ customer credit profiles; identified key risk indicators (KRIs) from historical data to refine the borrower persona database. Tool Standardization: Proposed and implemented an optimized risk evaluation template that streamlined the preliminary screening process, which was subsequently adopted by the department as a standard auditing tool.

Financial Data Standardization: Managed the systematic filing and digitalization of 200+ financial vouchers and project contracts; ensured 100% data consistency between physical records and the internal ERP system. Expense Management & Auditing: Conducted preliminary audits on employee expense claims and vendor invoices, strictly adhering to corporate financial policies to ensure the compliance of project-based expenditures. Cross-Departmental Coordination: Assisted the finance team in reconciling accounts with the engineering and procurement departments, streamlining the internal reimbursement cycle and improving document flow efficiency.