Yue(Coral) Zhang

Commercial Integrated Marketing (40%) · Developed integrated marketing plans and resource packages based on client budgets and objectives, coordinated platform resources, and led cross-team collaboration to plan and execute campaigns. Example: Led the in-platform promotion for the Cyndi Wang concert, driving a 187% increase in the artist’s platform metrics, and received the PUGC Excellent Team Award. · (Online) Spearheaded the creation of 2 breakout, long-term event IPs, achieving high user recognition with an 87% creator participation rate​ and total VV exceeding 100 million. Also masterminded the premier-tier "Bilibili Beauty Music Awards" (Bi-La Mei Awards), which accumulated over 200 million total VV. · (Offline) Oversaw the coordination and organization for the "Kanpai Music Festival"​ (a Bilibili self-produced music festival), specifically managing the music critics' venue. Additionally, coordinated Bilibili UP hosts' participation in 4 offline, well-known music festivals Platform Content Growth (40%) · Drove steady user growth through community, creator, and campaign operations, responsible for content production/consumption metrics to attract more client collaborations. Increased submissions by 23% YoY, video views by 35% YoY, premium content (10k+ views) by 38% YoY, and viral content (1M+ views) by 6% YoY. · Managed daily paid promotion operations, developed channel-specific strategies, and was accountable for exposure, clicks, conversion rates, and ROI. Integrated promotion budgets and channel resources to ensure end-to-end user acquisition and conversion, aligning strategies with business objectives. Creator Operations (20%) · Executed tiered and refined operations for creator accounts, addressing challenges for new accounts (cold-start), mid-tier creators (growth plateaus), and top performers (breaking through). Grew over 5 accounts to 1M+ followers annually. -This achievement contributed to my Outstanding (4-Star) performance rating in H2 2024.

User Acquisition for New Music App JOOX ·Competitor Analysis: Researched features of competing products and led user acquisition initiatives. Developed differentiated push notification strategies, driving overall ACU (Average Concurrent Users) growth by +17.2% and live streaming segment ACU by +26.3%. Revenue Growth for QQ Music Livestreaming ·Feature Development: Supported end-to-end product feature rollout—from PRD drafting and data tracking design to testing and launch—ensuring seamless implementation. Annual Campaign Optimization​​ ·QQ Music Online Music Festival: Facilitated cross-departmental collaboration among multiple apps within the whole Group, providing offline solution support to enhance event execution. ·Data-Driven Campaign Refinement: Analyzed existing annual activity frameworks and optimized strategies based on metrics. For instance, refined user acquisition campaigns increased new user retention rate by 13.5%.

Product Design & Business Development for SaaS Metaverse Platform "YaoTai"​ · Product Design:Led the user experience and interaction design for the platform's "Exhibition Module," including scenario and level design. · Product Website Design: Led PRD drafting and prototyping for the official website. Coordinated with PR and marketing teams on promotional campaigns, resulting in a 52% monthly increase in trial users and securing clients like Zhongguancun and Huawei Securities. · Business Liaison & Solutioning: Supported client acquisition and provided technical solutions, successfully enabling 6 major events such as the Huawei Cloud product launch and Zhongguancun Data Alliance conference on the platform.