Yuanxin Fu

Open-minded and passionate about building from scratch, I currently work on innovative Heat-Not-Burn (HNB) products at HIMASU—a start-up but dedicated team exploring the future of next-generation tobacco. I see myself more as a connector and a builder, always eager to experiment, learn, and grow in this dynamic industry, which started by chance has become a real passion. At HIMASU, I take the lead in shaping and executing our product and market strategies for next-generation tobacco solutions. My daily responsibilities span across strategic planning, brand positioning, production coordination, partner development, and customer experience — essentially everything required to bring a product from concept to shelf. What drives me most is the process of turning an idea into a tangible offering that resonates with users. I specialize in structuring roadmaps and aligning cross-functional efforts to move projects forward efficiently, even with limited resources. Areas of Expertise Product&Brand Strategy｜Go-to-Market Execution｜Cross-functional Coordination｜Market Entry & Localization｜Brand Communication｜Relationship Building & Stakeholder Communication｜Start-up Growth Mindset