Amber Shu
Marketing & Growth Analyst @ Dia-Co
About
I define myself as a strategic planner and a digital media enthusiast. My continuous curiosity fuels my desire to explore and shape the future of the digital landscape. With a wealth of experience, I am committed to leveraging my skills to innovate and succeed in the evolving digital market.
United States
Los Angeles Metropolitan Area
Marketing & Advertising
Marketing Analytics, Start-up Leadership, Video Editing, Capcut, Market Research, Email Newsletter Design, Email Campaigning, Google Ads, Tableau, SAS (Software), Project Management, Data Analysis, Data Mining, Social Media Marketing, Market Information (Direct Marketing), Marketing Strategy, Digital Marketing, Integrated Marketing, Secondary Education, Analytical Skills
Experience

Founder
YS Marketing Solutions
Los Angeles Metropolitan Area
- Led TikTok trend and competitor research within the jewelry and accessories category to identify high-potential product niches and audience engagement patterns - Interpreted short-form video performance and applied AI-driven insights to refine content strategy, improving click-through and conversion outcomes - Positioned the brand to a niche target audience by integrating cultural storytelling and consumer trend insights, enhancing differentiation within the category

Marketing Coordinator
Los Angeles County, California, United States
- Created and optimized social media marketing strategies, increasing B2B engagement through platforms like LinkedIn while contributing to the development of an Integrated Strategic Marketing Plan (ISMP) - Conducted market research and SWOT analysis, developed customer personas, and identified growth opportunities to enhance InfoWerks' presence in the healthcare data market

Channel and Operation Management Intern
Foshan, Guangdong, China
- Analyzed digital platform user data to refine communication strategies by using data analytic tools, resulting in a 5% increase in user engagement - Created targeted media content in WeChat Mini Program, leading to a 10% boost in brand awareness and customer engagement - Evaluated 350 customer satisfaction reports and informed the subordinate units to enhance employee training, driving improvements in service quality

Public Relations Intern
United States
- Led data-driven competitor analysis for 75 clients, presenting insights through advanced Excel techniques - Constructed related product conference agenda and executed relationship management by organizing and reaching out clients with fellow interns
Amber Shu's Contact Information
Phone
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