Yuan S.

Brand Creation from Scratch: Spearheaded the development of the company’s brand identity, rebuilt the officail website and expand official social media platform. Market Positioning and Promotion: Conducted thorough market Analyze to identify target audience segments, competitor landscape, and key market opportunities. Official social media operation. Go-to-Market Strategy: Designed and executed an integrated go-to-market strategy, including digital and offline campaigns. Sales Enablement: Worked closely with the sales team to create compelling sales collateral, case studies, and showcase in OEMs.

4 month in Polestar to restructure User Experience and establish Regional Marketing management. Prepare for the Polestar 4 launch promotion, including regional sales strategy, media experience and handover promotion.

As the senior event manager of Marketing, in charge of the new product launch campaign of L9, L8, L7, including the media shooting and testdrive. etc. The working experience in Li Auto has been covered with Marketing, PR, and Branding.

-One year experience of retail marketing management. -Six years’ experience of brand marketing management, specialize in product launch campaign. -  BTL marketing strategy and planning, budget planning, built annual promotion plan according to brand strategy, cross work with digital promotion team and product planning. -  Exploring marketing resources and leading event planning, execution and operation. -  Creating demos for new product technology, the new way to exposure and high technic to present. Leading all the Cadillac national launch event for 7 years, just name a few: product model XTS (2013), ATS (2013) & ATS-L (2014), CT6 (2016), XT5 (2016), and the biggest scale and budget event ever in Cadillac China: the Cadillac Area launch and New Generation of XTS (2017). In charge of the sponsorship platform, 5 years of Boao Forum for Asia, Shanghai Movie Festival, HSBC Golf Co-sponsorship, Shanghai Concert Hall, etc. In charge of Art and Design platform, Cadillac Art & Design Exhibition 2012 & 2014, and related fashion events. In charge of tour experience platform, SRX Route 66, SRX Explore tour to Tibet (cooperate with Chinese National Geography) Product Display platform, including regional promotion showcase, product creative road show for brand exposure and product promotion.

 -Report to CEO,  -Subordinates: 1 manager and 7 specialists. Provide professional event solution for world top brands, event management and execution for new product launch event, Award gala night, opening ceremony, etc . . Detailed execution including concept development, event design, copy writer, artistic concept, third party operation and onsite execution. Specialized in Artistic concept and show caller. Responsible for clients including Mercedes-Benz, Audi, HSBC, Bazaar, etc. Leading events listed a few:  2008 Audi Quattro Cup National Final  2008 Beijing Auto show SGM media launch  2008，2009，2010 MercedesTrophy Regional Final and National Final  2008 Mercedes-Benz B-Class Launch Roadshow  2009 Mercedes-AMG National Spirit Award  2009 Mercedes-Benz & Bazaar People of the Year Award  2010 HSBC Taiyuan Branch Grand Opening Ceremony  2010 HSBC Global CEO China Roadshow  2010 BMW 5 Li National Launch – Supporting team  2010 Apple Beijing New Store Opening  2010 Apple Ipad National Launch  2010 Apple Iphone4 National Launch & workshop

 Report to Food and Beverage Director / Chief Engineer Assist for F & B director for daily restaurant operation, holiday promotion proposal and execution. Executive Assistant of Chief Engineer In charge of the IHG Chief Engineer Cross Training Program as it is the only Benchmark ENG Dept. in China. Assistant Chief Engineer for hotel renovation project bidding and process. Localize the Austrian Engineering systems into Chinese version.