Sandy (Yu-Shan) Liu

• Strategic Product Positioning & Messaging Led development of high-impact messaging and positioning strategies across digital channels, ensuring brand consistency and alignment with product-market fit. Successfully increased brand awareness. • Market Research & Competitive Intelligence Conducted market and user research to identify customer needs, refine product positioning, and guide business decisions. Delivered executive-level reports that informed new service development and shaped product feature direction. • Cross-Functional Leadership for Product-Led Growth Collaborated with technical, marketing, and sales teams to execute GTM strategies for new product offerings. Ensured alignment between stakeholder groups and optimized workflows to accelerate execution and launch success. • Data-Driven Marketing Optimization Designed and implemented SQL-based dashboards to monitor marketing KPIs, assess campaign performance. Used insights to refine messaging, improve conversion rates, and support revenue generation strategies. • Brand & PR Strategy Directed external communications and public relations campaigns to strengthen OCBridge’s brand image across North America and Asia-Pacific, contributing to improved perception among key enterprise clients.

• Client Acquisition & Relationship Development Spearheaded outbound campaigns (cold emails, virtual meetings, and networking events) to build a qualified sales pipeline. Played a key role in bringing in strategic B2B partnerships across tech and recruiting verticals. • Content & Thought Leadership Strategy Created and managed content calendar for LinkedIn, blogs, and internal comms, shaping brand voice and positioning OCBridge as a thought leader in AI-powered recruitment solutions. • Go-to-Market Support & Event Strategy Contributed to launching service packages and custom solutions by supporting GTM execution—developing collateral, participating in presentations, and gathering customer feedback for product improvement. • Cross-Team Coordination Worked alongside recruiting and tech teams to deliver tailored solutions to enterprise clients. Ensured seamless delivery and alignment between business development and fulfillment processes.

• Cross-Functional Growth Strategy Collaborated across operations, sales, and business development teams to identify and drive new business opportunities. Facilitated internal alignment to support scalable client acquisition initiatives. • Product Introduction & Client Enablement Contributed to new product and service launches by supporting sales outreach, establishing client relationships, and delivering customized solutions through problem-solving and market feedback. • Full-Cycle Talent Acquisition Managed the entire recruitment process, including sourcing, screening, interviewing, and compensation negotiation for technical and business roles. • Strategic Outreach & Communication Utilized niche IT platforms and demonstrated strong written and verbal communication skills to conduct targeted outreach, build candidate pipelines, and develop new client connections through proactive engagement.

• Go-to-Market Research & Execution Assisted in launching a B2B solution using SPSS data analysis and customer insights. Designed strategic messaging and email campaigns that improved engagement rate by 30%. • Website & Digital Strategy Managed analytics via Wix and Mailchimp to assess campaign performance, derive business development insights, and improve digital presence.

• Ensured customize client, company and team goal of achieving over 10% improvement on score by working multitask. • Maintain website social channels included contents and worked customer orientation with advertising promotion team.

• Managed effective communication and collaboration with cross-functional teams, working efficiently under pressure, maintaining attention to detail, and demonstrating strong organizational and time management skills to meet tight deadlines. • Led communication efforts across a variety of marketing projects, presenting creative ideas and compelling stories of artworks. Actively managed relationships with stakeholders, media, and external partners to enhance the brand's public image. • Applied public relations strategies to manage site conditions and address challenges, ensuring consistent and positive visibility through media interactions and strategic messaging.