Monica Chang

In charge of E-Commerce, Marketing, & PR for iroha in the Europe and the North America markets. This includes setting marketing direction, facilitating product launches, organizing new branding events, influencer marketing, and managing the iroha USA Online store.

As the E-commerce and Marketing Specialist for iroha in the US, UK, and EU markets, I oversee the brand’s Shopify store operations in the US while spearheading product launches across Western markets. My role includes defining and executing iroha’s brand direction, marketing strategies, and promotional campaigns tailored to these regions. I manage a diverse range of responsibilities, including: • Branding and campaign development • Social media management • Influencer and affiliate marketing • Email marketing • Digital advertising (Google Ads, Bing, etc.) With experience in campaign pitching, proposal development, execution, and performance analysis, I bring a strategic perspective to ensure impactful outcomes. In addition to marketing expertise, I am multilingual, proficient in English, Chinese, and Japanese. I am passionate about creating authentic, engaging experiences that resonate with global audiences while driving growth for the iroha brand.

Web Director for Ethical Choice Global Site and in charge of Instagram account (EXIDEA, Inc. ) Exidea is a web/digital marketing company that provides all-rounded web/digital marketing services. Currently, manages B2B (Top Sushi Maker) and B2C (Ethical Choice) global websites, including KPI and strategy development, SEO, content marketing, keyword research, social media, WordPress maintenance, outsource management, and intern training. Optimized website through SEO, internal link building, and UX , which led to increased inquiry conversions and MAU. Challenged myself and successfully pitched, strategized, developed, and launched a sustainable, eco-friendly-focused media, and continues to challenge myself in obtaining new know-how for social media such as Instagram. First entered the company as a video creator (direction, filming, editing) for Cheeekme Taiwan's Youtube Channel (female-targeted media), also in charge of managing/strategizing the youtube channel. In addition, was a content/SEO writer for Cheeekme Taiwan site and the English site (both B2C). Key Achievements: With 6 months had 3 articles exposed to Google Discover (mobile) in B2B leading to significant growth in UU 5 Chinese Contents Ranking SERPS page one, with many ranking 1~2 generating thousands PV and UU monthly Brand new media with average 130% monthly organic MAU growth over 7 month of launching Interviewed 3 international sustainable brands, in addition, facilitated 1 of the global brand marketing of their newly launched Japanese branch. Strategize and successfully executed Earth Day related content, leading to the monthly organic UU has increased by 375.63%, while the PV increased 226.55%

Through this experience I have gain sales experience and how to deal with all sort of customers. As a beauty advisor, you do more than just selling makeup, at NYX we try to connect with the customers and teach them all the tips and tricks of makeup and our products. Being a beauty advisor also means I can be creative with myself, my own makeup, and express myself through it and share with others. Which is something important at NYX, we want people to express themselves. I was able to express my support for LGBTQ, through makeup, especially during the pride week in Tokyo. In addition, I encourage my colleague to do the same if they support LGBTQ community.

I was put into the International Marketing department. Where I would analyze foreign successful advertisement cases. Figure out what worked and why and whether it is applicable to the Taiwanese market, if it was recreated. I was also learning about the different types of advertisements and how to tell if it was truly successful.

I was in charge of teaching elementary student English. Focusing on grammar, reading comprehension and essay writing. In addition, I helped students with English conversation.

Through this summer program, I was able to gain new insight into filmmaking and marketing. I was lucky enough to be in a group with motivated members. My team's short film was then screened at the annual Ca' Foscari Short Film Festival.