Youri Sawerschel

Founder & Chief Creative Officer @ Creative Supply

About

Youri Sawerschel is the Founder and Chief Creative Officer of Creative Supply, a branding and experience design agency present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a lecturer at CEIBS, ESSEC, EHL Hospitality Business School and at EPFL. Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from the EHL (where he also co-founded the Young Hoteliers Summit).

Country

Switzerland

City

Zurich

Industry

Marketing & Advertising

Skill

Hospitality Management, Corporate Branding, Concept Design, Strategic Planning, Brand Architecture, Brand Development, Concept Development, Business Model Development, Marketing Strategy, Strategy, Brand Management, Hospitality, Luxury, Management, Marketing, Luxury Brand Marketing, Tourism, Hotels, Branding, Hospitality Industry

Experience

Founder & Chief Creative Officer

Creative Supply

2023-1 - Present · 3 yrs 9 mos

Zurich, Switzerland

Founder & CEO

Creative Supply

2015-11 - 2022-12 · 7 yrs 2 mos

Zurich, Switzerland

Senior Visiting Lecturer

EPFL EMBA

2018-6 - Present · 8 yrs 4 mos

Lausanne Area, Switzerland

3-day course on commercial and personal branding. Mixing theory and interactive exercises, the course is rated by participants as one of the top modules of the EPFL EMBA.

Senior Visiting Lecturer

ESSEC Business School

2018-11 - Present · 7 yrs 11 mos

Paris Area, France

Elective on hotel concept development, Master in Hospitality Management (IMHI) Elective on Brand Strategy, Master in Hospitality Management (IMHI), as of 2020

Senior Visiting Lecturer

EHL

2018-10 - Present · 8 yrs

Lausanne, Vaud, Switzerland

Senior Visiting Lecturer

HEC Paris

2022-7 - Present · 4 yrs 3 mos

Paris, Île-de-France, France

Special Coach

Innosuisse

2021-6 - 2024-4 · 2 yrs 11 mos

Bern, Berne, Switzerland

Member of the Advisory Board of the Master of Advanced Studies (MAS) in Luxury Management

HEG

2014 - 2018-10 · 4 yrs

Geneva

The advisory board gathers executives working in the global luxury industry such as Chopard, Julius Bär & Cie and the Fondation de la Haute Horlogerie as well as partners of the programme of Master in Luxury Management. The advisory board ensures the relevance of the programme with the needs of the luxury industry. The board meets twice a year.

Senior Consultant

Futureworks

2015-9 - 2015-11 · 3 mos

Zurich, Switzerland

Partner

Bridge.Over Group (Kempinski in-house consulting)

2014-1 - 2015-7 · 1 yr 7 mos

Région de Genève, Suisse

• In charge for marketing & branding mandates, from lead generation, to pitching and execution • Responsible for the global marketing/communications activity of Bridge.Over Group • Grow the client base of Bridge.Over Group by 15% YTD (2014-2015)

Strategy & Branding Consultant

Bridge.Over Group

2011-6 - 2013-12 · 2 yrs 7 mos

Région de Genève, Suisse

- Worked on consultancy mandates in France, Austria, Germany, China, Iraq, the United Arab Emirates, Turkey, Latvia, the United Kingdom and Switzerland - Conducted interviews with board members and senior executives to evaluate their business challenges and develop appropriate responses - Designed market positioning strategies for start-ups and global groups - Conducted supply and demand analysis and model s marketing ROI - Public speaking engagements at Geneva School of Business Administration, Ecole hôtelière de Lausanne, Beijing Hospitality Institute