Ysabel Sullivan

· Lead Poshmark’s end-to-end social strategy, building and scaling presence across global channels, developing social-first creative from campaign and product launches to always-on content that performs, while cultivating an engaged, inspired community.

· Managed social media channels end-to-end, from social creative concepting and content development, to community management, UGC and influencer content, social strategy and reporting. · Owned Banana Republics influencer marketing, from pitching the right creators and partnerships for campaigns, to briefing, contracts and content distribution across cross-functional marketing channels. · Supported the creative team with copywriting, photography and social campaign strategy and social art direction.

· Own execution of all content and programs for @BananaRepublic social media channels, including user-generated content management, reporting, community management · Support in social media content creation, influencer and brand and ambassador partnerships · Manage agency relationships, influencer and ambassador content, partnerships from start to finish · Design and optimize content for social media performance using Adobe Creative Suite

Supported marketing director by managing social media channels, creating content, photography, video and B2B + B2C marketing materials, email marketing, analytics, marketing automation programs, and public relations · Increased email subscribers by over 52% in first 6 months · Cultivated Instagram following from 10k to 18k and a Facebook of 25k following

· Creative assistant, social media coordinator and content creator for the official Cal Poly social accounts, focusing on Instagram and Snapchat · Execute creative content from ideation and briefing to design, that authentically showcased Cal Poly and San Luis Obispo to prospective and currently enrolled students

Corporate photographer and videographer for Cal Poly University · Provide photo & video for university print promotional materials, website and social media accounts · Digital editing, asset management, library and archiving ownership using Adobe Creative Suite, & Google Suite

· Produced and published weekly sponsored content in various multimedia formats for local clients to present their products in a way that appealed to students and maximized click through rate · Worked closely with native advertising team, corporate clients and advertising representatives to pitch ideas appropriate for clients needs · Adobe Illustrator, Premiere and Final Cut Pro, Photoshop and Lightroom, Wordpress, Squarespace

Paris Fashion Week Intern · Assist PFW Models: assist with showroom styling for clients, runway backstage styling, organization and sample coordination · Showroom Management: showroom styling, merchandising and appointment management · Sample Prep & Client Relations: check in clients, register and store client information, manage appointments, set up, greeting and managing the showroom event · Social Media: Provide directors and media managers with backstage content to be used on socials (Snapchat, Instagram Story, Facebook)

· Completed marketing directives outlined by film studios Paramount Pictures, Warner Bros., Walt Disney Studios, Universal Pictures, The Weinstein Company, Focus Features · Established promotional relationships with Bay Area retailers, community organizations, university and college radio stations, newspapers, and organizations · Planned and execute promotional events for upcoming films, assisted at press and critic events, photographed and video recorded events for feedback to clients, film studios and for social media use

Paris, France. Photography, Fashion, French Language and World Politics courses.