Yrmarys Ávila
Brand Manager @ DryHood
About
With 8+ years in digital marketing, I focus on helping brands grow through creative storytelling, strong customer experiences, and content that actually connects with people. ✨ My background combines Brand Marketing, CRM, Content Strategy, Social Media, and CX — building campaigns and systems that not only look good, but drive real results and long-term community growth. Some highlights: • Generated $350K+ in revenue through automated email flows and targeted campaigns • Scaled social media growth by 200%+ across multiple brands • Developed organic content strategies reaching 1M+ views • Led creative campaigns and partnerships with brands like Benefit Cosmetics • Managed end-to-end launches, from concept development to multi-channel execution • Improved customer journeys and brand touchpoints to support stronger conversion and retention I love building brands that feel human, intentional, and culturally relevant — while keeping strategy at the center of everything. Always excited to connect, collaborate, and create meaningful growth.
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Chile
Marketing & Advertising
Growth Marketing, sked, Hootsuite, nocode, HubSpot, kommo, Klaviyo, Digital Marketing, Social Media, Communication, Paid Social Media Advertising, Social Media Optimization (SMO), Edición de vídeo, Adobe Premiere Pro, Desarrollo de productos, Marketing de blogs, Webflow, Optimización de las redes sociales (SMO), Marketing digital, Adobe Photoshop
Experience

Brand Manager
Chile
•Led the development and execution of integrated social media and CRM strategies, ensuring alignment with paid teams to deliver a unified brand narrative. •Led the launch campaign of a new collection: developed the structure, visual direction, themes, and content distribution strategy. •Implemented customer experience strategies that optimized user journeys and improved conversion performance. •Conceptualized and executed organic campaigns to boost brand awareness and foster customer engagement. •Built strong relationships with influencers and strategic partners to enhance brand recognition and credibility. •Monitored industry trends and competitor activities to keep Dryhood's brand ahead of the curve. •Produced insightful reports on social media performance and the impact of email marketing campaigns. •Focused on improving brand visibility and recognition, elevating Dryhood's presence in the market.

Content Creation- Social Media Agent
•Conducted in-depth research and analysis of competitors and market trends within the financial sector. •Created, developed, and refined content for social media platforms, including Instagram, Facebook, and Twitter. •Generated and collected data to produce detailed reports on social media metrics and performance. •Utilized scheduling tools like Meta Business and Hootsuite to efficiently plan and publish content. •Engaged with customers and responded to the audience across various social media channels.

Social Media Marketing Manager
•Helped brands define their visual identity and identify their unique differentiating factor in the market. •Developed, created, and executed tailored strategies across multiple social media platforms. •Built brands from the ground up, guiding them toward commercial success and increased visibility. •Crafted engaging content to effectively engage clients and foster long-term connections. •Collaborated with teams to ensure brand consistency and align with overall marketing goals. •Developed strategic marketing plans and distribution strategies for brand growth. •Monitored and analyzed campaign results to improve performance and client engagement. •Worked closely with clients to ensure their needs were met and objectives achieved.

Social Media Marketing Manager
• Conducted marketing research to analyze market trends and competitors in the NoCode and AI sectors. • Prepared reports summarizing campaign results and insights. • Contributed to product development, ensuring alignment with company branding guidelines. • Created, developed, and designed visual materials for each product launch. • Developed engaging and relevant content for social media platforms. • Wrote and published blog posts for the company website. • Designed and executed marketing plans for Instagram, LinkedIn, and TikTok. • Developed a strategic distribution plan for marketing materials across multiple platforms. • Collaborated with market partners to establish new alliances and partnerships.

Virtual Assistant
• Organized tasks and developed functional schedules to optimize client workflows. • Scheduled meetings, made prospecting calls, and managed email communications with potential clients. • Coordinated appointments for new clients and ensured timely follow-ups. • Ensured the on-time completion of all assigned tasks, including confirmation calls for scheduled appointments. • Prepared detailed presentations and reports tailored to prospective client needs.

Recepcionista
Maracay, Venezuela
Reception Area: Reception of guests, clients, locals and foreigners; guide in the hotel facilities. Check-in and Check-out of guests. Reservations and collection. Commercial Area: Promotion and offer of the Hotel services to different companies. Management of marketing, banquets and organization and assembly of events.
Education

Growth Marketing
Programa enfocado en estrategias de crecimiento digital, abordando adquisición, activación, retención y análisis de métricas. Incluye optimización de landings, SEO, email marketing, campañas pagadas y metodologías prácticas de growth. Se trabaja con casos reales y un proyecto final orientado a implementar tácticas de crecimiento medibles y sostenibles.
Yrmarys Ávila's Contact Information
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