Youssef Tawfik

•Global Campaign Strategy: Led media planning & strategy for Riyadh Air’s worldwide (GCC, Europe, USA), developing market-specific audience personas and channel mixes (OOH, Digital, TV). •Cross-Functional Leadership: Collaborated with creative teams to ensure brand consistency across 12+ markets. •Pitch Contributions: Crafted strategies for 3+ high-value pitches (unpublished), aligning media plans with client KPIs and regional trends. •Specialize in crafting high-impact media strategies that bridge the gap between brand vision and consumer action. Currently, I lead the planning and strategic execution for a diverse portfolio of market leaders at Initiative KSA, including Bayer, D360 Bank, Burger King, Ashva (Ford & Lincoln), Marami, and Mountain View.

•Promoted to manage busniess Unit, based on demonstrated leadership, managing 8+ premium accounts (Amazon Shopping/Prime Video, Oriental Weavers, Beltone Financial, etc.) •Drove 25% sales growth for Baby Junior/Aptamil through targeted digital campaigns, optimizing $X budget •Launched Amazon Prime Video in Egypt capturing 7% VOD market share in 10 months (first-to-market advantage) •Directed 4+ team members in flawless campaign execution, delivering all projects on time.

Worked as a media executive and managing the following, on P&G ; * Online Buying ( FB, IG, Youtube, Google search) *Offline buying * Competitive Analysis * Media planning

• Managed a portfolio of 6 social media accounts for leading brands, including Sedar, Cairo Festival City, B. Tech, Ariston, Clorox, and Lamar. • Developed and executed monthly content calendars for 6 social media accounts, working with graphic designers and content creators to ensure high-quality content that aligned with brand goals. • Developed and implemented several successful social media campaigns, resulting in increased brand awareness, engagement, and sales. • Provided excellent service to clients, resolving their daily requests and managing their monthly briefs.

Model United Nations:  Model of UN club at Nefertari International School (2009) - attended sessions as a Delegate  Model of UN club at British University in Egypt (2014) - Joined as a Delegate.  Model of UN club at British University in Egypt (2015) - promoted as Public relations member. Organized various events, major ones included invitation of public highly decorated speakers like her excellency Ambassador Moshira Khatab.  Model of UN club at British University in Egypt (2016) - Promoted as club vice president, with main objective interviewing new delegates to join the club, connection between club and BUE management, and designing the training and activities curriculum of the club for the year. Worked with National Council for women (NCW) in Egypt through MUN to organize joint events.  Model UN society British University in Egypt (2017) – elected as Club President for academic year 2017/2018, revised and updated of the club hierarchy, mission, vision, and strategies, and supervised the overall club activities and for the first time since the club inception in BUE succeeded in getting the club accredited from United Nations Information center ( UNIC), changed the club from being a local activity at the BUE to an internationally accredited activity, with sessions attended by the Director of the United nations Information center.

Joined a full summer internship at Abou Ghaly Motors as a major car agency in Egypt, with real tasks and jobs as an employee in the marketing department and not as a trainee. • Under marketing head supervision, wrote the creative brief to agencies including text to social media web pages. ( Subaru xv Facebook page). • Under marketing head supervision, wrote a formal press release that was latter sent to various online newspapers. • Wrote a briefing book that was handed to managers during the launch of Alfa Romeo car. • Helped in the organization and the coordination of the launch event of Alfa Romeo as AGM’s new car

 Attended full training at Coca-Cola marketing department, with exposure to the brand marketing techniques, campaigns management and various brand marketing activities and statistics.  Got an orientation tour of the whole company from production facilities to even visiting the agencies responsible for product marketing, market survey, and market testing.  Our end training assignment was to do a new marketing idea or a new product that will increase Coca-Cola’s sales percentage, where my presentation was attended and well received by Coca-cola brand manager in Egypt.

 Analyzed the activities, history and business sector of business to help create a marketing text about the company,  Used the text created to choose appropriate graphics to form the business web site.  Built and uploaded the Web-site on line through online web-sites building tools.

As the company was aiming to organize different events ( proms , mothers-day , Ramadan tents ), my main responsibilities were:  Marketing for the company contacting different potential clients to get them acquainted with the company, its activities, and reference of already organized events.  Joined the team in Organizing various events including the district (wadi Degla- Sheraton Heliopolis) mother’s day events  Proms for different schools