Youssef Benkirane

General Manager L’Oréal Luxe SAPMENA Zone - South East Asia, Pacific, Middle East , North Africa.

Deputy General Manager in charge of the : - Development and the go to market strategy for all channels (offline & online : E-Commerce , E-Retail) and all brands including : Lancome, Ysl, Armani, Valentino... - P&L management and optimization by brand by channels. - Distribution and retailer landscape in the GCC

Commercial Director GCC for Luxury Division: Heading The business development of luxury division in the GCC offline and online ( E-Commerce, E-Retailers...) In charge of the strategic development and acceleration of the business by channel : - Retailer partnerships - Opening of Free Standing Store - Acceleration of E-Commerce Channel (E-Retailer business) Responsable of key account negotiation and regional trade activation for luxury division In charge of the Sell-out and acceleration of Market Share for the division In charge of Sell-in budget and monitoring the stock in trade Management the investment strategy and P&L by channel. In charge of the coordination and business alignement with all the distributors

In charge of business development for Luxury Division in Rest Of Gulf Country (KWT, QATAR, BAH, Oman, Yemen) - Manage with the distributor the implementation of our marketing and business strategy - Build close partnership with retailers in each country - Focus on top doors, BA coverage, animations strategy.... - Responsible of Sell-In / Sell-Out performance in each country - Responsible of the Distribution and Implementation of our brand - Work close and coach our distributor to improve our organisation and performance in the country -

- Managing team of 10 people - In charge of demand planing and supply planning of the consumer division - In charge of the customer care department - In charge of managing L'oreal business in all the GCC countries with our distributor in each country - In charge of supply chain for Iran business - Responsable of the Hub activity of L'oreal Middle East (supply source for Egypt and Pakistan)

In charge of project in the GCC country to integrate the distributors in the supply chain of L'oreal Middle East. Objective : - to share stock and sales information of our distributor - optimize the stock levels in the supply chain network - increase the service level to end customer - increase the forecast accuracy based on the real demand of the market

Responsibility: > Participate to the SAP project implementation for the logistics part (Forecasting, Procurement, Warehouse Management, Purchasing) in L’OREAL subsidiaries in France and foreign countries. >Build of new Supply Chain Processes with business owners and ensure their implementation in all L’OREAL subsidiaries. >Project Management follow-up. >Ensure the L’OREAL best practices in term of logistics norms and process.

Business Logistics Consultant working on organizartioanl project and SAP implementation project in the following area : Purchasing (MM), Warehouse Management (WM,HUM), Procurmeent management (MM), Plant maintenance (PM)