Yousra 🔜 ChinaJoy

Yousra 🔜 ChinaJoy

Business Develop Manager @ Starti

About

I work with gaming studios and publishers to build UA partnerships that go beyond the standard mobile playbook. At Starti.ai, I focus on introducing CTV as a performance channel — measurable, targetable, and built to drive real installs, not just impressions. I work across SLG, RPG, casual, hybrid-casual, and casino segments, with partners in the US, EU, LATAM, MENA, and APAC. My work sits at the intersection of growth strategy, channel diversification, and partnership development — helping UA teams find incremental scale when traditional channels plateau. If you're exploring CTV as a growth lever or building gaming partnerships, feel free to connect or reach out "Yousra@starti.ai" :)

Country

-

City

United States

Industry

International Trade & Development

Skill

International Trade & Export Management, Electrical Materials & Power Equipment, Global Sourcing (China), Supplier Negotiation, Trade Show & Exhibition Coordination, Market Expansion Strategy, Freight & Logistics Coordination, Generators (Groupes Électrogènes) Procurement, Import/Export Documentation, Translation, Pricing & Cost Analysis, Mobile Marketing, Growth Strategies, App Marketing, Partnership Management, Creativity and Innovation, Outreach Strategy , Relationship Building, Market Research, Creative Automation

Experience

Starti

Business Develop Manager

Starti

LinkedIn
2026-1 - Present · 9 mos

United States

- Building and managing global UA partnerships for gaming studios and publishers across key markets (US, EU, LATAM, MENA, APAC). - Leading outreach and BD strategy to position Starti.ai's CTV platform as a performance channel for mobile gaming teams — focused on measurable installs, player acquisition, and ROAS. - Working across game genres, including SLG, RPG, casual, hybrid-casual, and casino. Also supporting AI Studio adoption for creative production workflows.

Larayna

Freelance

Larayna

2024 - 2026 · 2 yrs

Shanghai, China

Global Sourcing (China) — identifying reliable factories for electrical materials, solar equipment, and generators; negotiating pricing and quality standards. International Procurement — managing orders, production timelines, and supplier communication independently. Worldwide Export Operations — coordinating shipments to Africa, Europe, the Middle East, and other regions. Customs & Documentation — preparing invoices, packing lists, HS codes, certificates, and compliance documents. Quality Control — arranging factory inspections, product testing, and verifying technical specifications. Client Acquisition & Management — finding international buyers, preparing quotations, and managing long‑term relationships. Incoterms & Contract Negotiation — handling terms like FOB, CIF, EXW, and negotiating payment methods (LC, TT). Freight & Logistics Coordination — working with shipping lines, freight forwarders, and customs brokers. Market Research — identifying demand for electrical materials and generators in different regions. Risk Management — resolving shipment delays, quality disputes, and cross‑border communication issues. After‑Sales Support — assisting clients with installation guidance, warranty claims, and technical questions. Independent Operations — managing all trade activities solo: sourcing, sales, logistics, finance, and communication.

SNAEIA

Overseas market assistant

SNAEIA

2023-10 - 2024-5 · 8 mos

Beijing, China

Market Research & Analysis — identifying opportunities, trends, competitors, and user behavior across regions. Go‑to‑Market Strategy — adapting product positioning, messaging, and launch plans for each market. Partnership Development — building relationships with local partners, agencies, distributors, or publishers. Cross‑Cultural Communication — navigating cultural differences, business etiquette, and negotiation styles. Localization Coordination — ensuring product, content, and marketing are adapted to local languages and norms. Sales & Lead Generation — identifying prospects, qualifying opportunities, and driving pipeline growth in new regions. Performance Tracking — monitoring KPIs, market performance, and campaign results across countries. Regulatory Awareness — understanding local compliance, advertising rules, and market restrictions. Competitive Intelligence — tracking local competitors, pricing, and market shifts. Customer & Partner Support — providing guidance, onboarding, and ongoing communication across time zones. Trade Shows & Events — representing the company at international conferences and exhibitions. Internal Collaboration — working with product, marketing, sales, and operations to align global strategy.

CELECA

International Trade Manager

CELECA

2021 - 2022 · 1 yr

Casablanca-Settat, Morocco

Global Sourcing & Supplier Management — identifying reliable manufacturers in China, negotiating pricing, quality standards, and long‑term supply agreements. Import & Export Operations — managing end‑to‑end logistics for shipments across Asia, Europe, Africa, and the Middle East. Customs & Compliance — ensuring all products meet international regulations, certifications, and documentation requirements (CE, IEC, HS codes, etc.). Quality Control Oversight — coordinating inspections, factory audits, and product testing for solar panels, inverters, batteries, and electrical components. International Contract Negotiation — handling terms, payment methods (LC, TT), Incoterms, and risk management. Market Expansion Strategy — identifying new countries and distributors to grow export volume and open new markets. Pricing & Cost Analysis — calculating landed cost, optimizing margins, and managing currency fluctuations. Logistics Coordination — working with freight forwarders, shipping lines, and customs brokers to ensure smooth delivery. Inventory & Supply Planning — forecasting demand and coordinating production schedules with Chinese factories. Client Relationship Management — supporting global buyers, distributors, and project developers with product info, quotes, and after‑sales service. Trade Show Participation — representing the company at international energy and electrical exhibitions. Risk & Problem Resolution — handling shipment delays, quality disputes, and cross‑border communication challenges.

Education

Nanjing University of Aeronautics and Astronautics

Nanjing University of Aeronautics and Astronautics

LinkedIn
2021-10 - 2023-6 · 1 yr 9 mos
Wenzhou University

Wenzhou University

LinkedIn

International Business/Trade/Commerce

2016-9 - 2020-7 · 3 yrs 11 mos

Yousra 🔜 ChinaJoy's Contact Information

Email

******@***.com

Phone

(**) *** ****

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