Mukesh Kumar

Built EJET - a classic EdTech product from scratch to deliver Tech Employability at scale. The user journey encompasses registration, orientation, slot booking, counsellor allocation, payments to referrals. Drove increased user engagement and experience through Gamification, Loyalty Rewards, quizzes etc. The product caters to an upwards of million users an year and is constantly evolving with NPS, etc.

Heading the Branding & Strategy division with specialized focus on new age digital platforms like Instagram, podcasts etc. Conceptualized, Strategized and Built an Instagram brand of 20,000+ followers in less than 3 months organically (triple the rate of the Industry standards.)

E2E Digital Marketing Solutions. We, at DigitaFly, build strategic and customized digital solutions suited to the present day demands of businesses. Our solutions cater to the integral marketing aspects of companies in the consumer Internet space to directly impact top-line and drive growth & revenue. Campaign management, SEO, SEM, Brand Management, Social Media Management, Content Marketing, Email Marketing, Website optimisation, Influencer marketing, Performance marketing etc. We work with SMEs plus stand-alone Entrepreneurial projects across sectors - Banking, Education, Real Estate, Healthcare, Hospitality, Tourism and E-commerce. DigitaFly takes end-to-end responsibility of the client's growth KPIs - from ideation, strategy to execution - and guarantees tangible results within the agreed timelines to propel businesses to the next level - FLY!

Oversaw critical cab business operations of West Zone. Worked on augmenting the per day turnover in Mumbai area, bringing more cabs into the system per day, leeching, improving the average ticket size, etcetera. Involved in strategizing the business growth of West zone (Mumbai, Rest of Maharashtra, Gujarat and Madhya Pradesh) in tandem with the Business head and respective Territory managers. Acted as the SPOC between West zone and Corporate Office in Bengaluru. Visited Ola offices of different cities - 10-day architectural and business analysis at Pune office. Joined Ola's corporate office to begin with, met and interacted with the founders & several other prominent stakeholders for discussions on the future road map of organization. Moved to Mumbai to address greater operational challenges.

Learnt about Campaign management Worked prolifically on search engine optimization (SEO) , Google Ad Words, web site traffic growth, Brand development, etcetera.

Worked in Enterprise Application Integration as an AbInitio developer. Expertise in Business Intelligence tools. Developed quality interfaces between different systems - database, mainframes, etc. - in the Integration layer so as to make the communication and data flow possible. Received Bronze certification in Retail industry awareness evaluation offered by Tesco. Recognized by the immediate manager as well as program delivery manager for persistent efforts in completing all projects within stipulated deadlines along with additional deliverables of my own.

Among the only 2 in college to get selected for final year internship in Cisco in a state-wide recruitment drive (1000-odd participants). Successfully enhanced the functionality of USB simulator using C++ on Linux. To enable it to interface with the custom USB driver. Automated processes using device simulator to avoid manual testing and helped the team in performing tasks with greater accuracy. Desktop virtualization.

Received 'A' grade in E-commerce. Implemented Advanced Marketing research tools like SPSS. Involved in activities concerning leadership and team management. Invited by PGP Office to host the guest talk by Mr. Amitabha Tripathi, former ambassador of the Govt. of India to Switzerland. Nominated by PGP office to represent a 78-student strong and one-week long Himalayan Outbound Program to Nainital. Successfully accomplished the responsibilities and received positive appreciation from the Professional Instructor. Innumerable accolades for debating/public skills from professors and peers alike.

Part of International events such as Symposium. Graduated as "First Class with Distinction" with 3 job offers - Cisco, Tesco & HCL Technologies. Invited by alma mater to deliver a Guest Lecture for the first time in Bangalore on 3rd Sept '2014, to kick start my formal Public Speaking journey. With final-year engineering students as the audience, Spoke on "Team & Managerial Perspectives - transformation from an Engineer to a team player to a Manager"