Younie Hye yeon CHOI

Leading regional retail, wholesale and e-commerce business across Asia-Pacific.

Seasonal freelance role managing showroom sell-in and buyer relations for wholesale accounts

- Managing APAC wholesale area composed of multi brands and department stores - Defining commercial targets / negotiating OTB and commercial terms by typology of distributors - Monitoring payments and deliveries - Frequent travels to: control distribution, organize training, assess business opportunities, develop relationship with partners, market research and report - Coordination of wholesale activity as soft corner openings, pop-up project - Coordination with relevant departments to reach brand's excellence standards for all channels (VM, marketing, communication, image, legal...) - Global sales analysis and strategic inputs after showroom sessions - Initiating and coordinating the development of exclusives for key partners

- Global sell-in analysis after each showroom session to define key areas of improvement for next season. - Discontinuity / Carryover suggestion - Follow up sell-through of key accounts, creating sell-through report between seasons. - Follow up with reorders of existing clients - Invite and operate meetings with existing clients & prospects during showroom - Develop new and existing business and maintain the key relationships across wholesale accounts - Pricing benchmark - Monitoring payments

Worked as brand manager & business analyst assistant, main tasks as following : *Analysing performance in details for international POS (FR,USA,JP,CHN,HK) on monthly/weekly/daily basis *Participating in SS/FW buying session - selecting collection, brief presentation for international buyers. *Supervising 7 French POS, completing their needs (replenishment, staffing, incentive, training) *Participating in Opening and Closing of different POS *Permanent communication with French/International POS

Worked as brand manager assistant. Main missions were as followings : supervising shipment of products, analysing brands' competitors, creating sales reports, translating seasonal documents from English to Korean, undertaking administrative management.

Worked as retail merchandising intern in Givenchy buying&Operation team. Main tasks were as followings : supporting Givenchy stores in Korea, reporting their needs to HK head office, translating seasonal documents from English to Korean, analysing sales data and defective products, participating in conference call, sales meetings.