Young Sing Er

Founding member of the APAC team at Sierra, one of the world’s fastest growing applied AI companies, co-founded by Bret Taylor and Clay Bavor. 1st Sales Director hired in region.

Promoted to lead Figma's most strategic and complex customer relationships in region, including 2 of Figma’s top 10 customers globally. 122% of quota.

Employee #2 in Figma APAC. Part of the founding team with the mandate to launch Figma across the region. Hired by VP APAC as the first Senior Enterprise seller in region, I partner with the business's largest enterprise customers across SEA, ANZ, India and Greater China to help them transform their product development and design processes. Average quota attainment: 133% Closed largest Enterprise deal and largest net new deal in APAC in 2024

Part of the Asia Leadership team. Building the SMB business for DocuSign across 10+ of our Asia markets, including Singapore, SEA, Greater China and India. Leading a team of high-performing Account Executives to help drive DocuSign's presence in the region, create more customer value and make the world more agreeable. - 130% of quota - President’s Club Winner FY2022 - Sales Leader of the Year, Asia FY2022

Founding member of DocuSign in Asia as their 1st senior account executive in region. Building the Southeast Asia market for DocuSign via direct sales and establishing partnerships with channel resellers, ISVs and System Integrators. Working with a team of cross functional partners to educate and grow the region. FY21 Attainment - 128%

Promoted to a senior sales individual contributor role, I continue to partner with large enterprises across Asia to help their sales teams combat some of their biggest challenges in today's evolved B2B buying environment. - One of the 12, out of 300 applicants, selected to participate in LinkedIn’s Emerging Leadership Program for FY20, an exclusive development program for future leaders of the company

I manage LinkedIn's most strategic enterprise customers in APAC, partnering their executives to transform the way their sales teams go to market and build customer relationships. - APAC MVP for LinkedIn Sales Solutions (FY2018/19) - #1 Rep in Quota Attainment in APAC Key Accounts Team (FY2019) - LinkedIn Super Club Winner (FY2018/19) - LinkedIn Cultures and Values: “Results” Winner (FY2018)

I work with LinkedIn Sales Solutions' Enterprise and Strategic customers to help them drive stronger sales pipeline, higher quality leads and build stronger customer relationships through our solutions. - APAC MVP (FY2017/18) - LinkedIn Club Winner 2017 (1 out of 60 reps)

I work with and advise marketing leaders across the SMB segment in Asia and India to help them use LinkedIn’s Marketing Solutions to drive brand awareness and boost their lead generation efforts.

As part of the Strategic Planning and Projects team within the Corporate Strategy division, I performed the role of an internal strategy consultant to the company's executive leadership. I have completed several strategic projects across CAG’s facilities management, horticulture and airport operations divisions, all with the aim to make Changi Airport more efficient and cost-effective, while consistently delivering delight to passengers. Also, as part of the 5-men team tasked to spearhead CAG's long-term procurement transformation, I successfully led 2 procurement strategy workshops for more than 50 procurement officers within CAG. I was subsequently attached to CAG's subsidiary, Changi Travel Services (CTS), for a 2-month market expansion project, where I was based in Bangkok to lead the startup of its subsidiary in Thailand.

Always curious about how it was like working for the Singapore Government. Turned out to be thoroughly enjoyable and meaningful. I assisted our Ministry’s directors on a business presentation to India's Ministry of Urban Development and Minister for Andhra Pradesh on how the Singapore government can assist Andhra Pradesh in its development as a “Smart City”. Also, I produced a paper to assess the feasibility of a Singapore-Sri Lanka Free Trade Agreement.

I worked on the GTM strategy for Motorola’s entry into two APAC markets.

My first foray into strategy and business development. My main project was to help secure a strategic joint venture agreement with a large Japanese pharmaceutical company.

One of the most challenging yet enjoyable experiences in my life was managing a platoon of 30 soldiers in the Singapore Armed Forces. I planned and executed the platoon’s day-to-day training, outfield exercises and fitness regimes to ensure its operational readiness. Also, I had the honour to represent my company of 150 soldiers to attend the prestigious 2010 Armour Company Sergeant Major Course.