Serdar Pala

• Managing Global Export business • Leading overseas team in market analysis and sales strategies to drive business growth. • Managing overseas operations to ensure efficient and effective business operations. • Collaborating with cross-functional teams to develop and implement business strategies for international markets.

• Managing global business and P&L, overseeing key deals, sales, and marketing strategies for Yoshino Spirits Co. Osaka. • Led partnerships with international clients to drive revenue growth and expand market presence. • Developed and implemented innovative sales strategies to increase market share and drive business growth.

Key Responsibilities • Markets under responsibility from Sept 2016-Dec 2016: Turkey, N.Cyprus, Azerbaijan, Armenia, Georgia and STAN markets (Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, Uzbekistan), Mongolia and MENA markets. • Markets under responsibility from Nov2013-Aug2016: Turkey, N.Cyprus, Azerbaijan, Armenia, Georgia and STAN markets (Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, Uzbekistan), Mongolia • Lead commercial P&L management of Beam brands in the region. Responsible from managing all elements of their P&Ls (Volume, Net Sales, Gross Profit, A&P, Brand Contribution and Margin).

Key Responsibilities • Building Beam Inc. Footprint in Turkey • Country P&L responsibility • Developing sales and marketing strategy for pillar brands (Jim Beam, Sauza, Laproigh, Courvoisier) • Responsible from all route-to-consumer operations of all portfolio

Key Responsibilities • Leading Marketing function and executions of all brands in region. • Building marketing strategy and Business P&L responsibility • Developing sales and distribution strategy for each respective market • Responsible from all route-to-consumer operations of all portfolio • Set-up importation logistics structure for Bacardi Turkey in 2012

Key Responsibilities • Leading NIVEA FOR MEN brand’s marketing activities and marketing budget. • Managing ATL / BTL / PR agencies and developing marketing strategy for male cosmetics • Responsible from adaptation of global campaigns into local market needs • Developing sales and promotional plans for the sales team.

Key Responsibilities • Responsible from Citibank Credit Card’s marketing activities and marketing budget. • Responsible from all ATL and BTL campaigns (Major newspaper ads, radio spots). • Responsible from new features launch: the instalment feature, Balance Consolidation Product Achievements: • Launched “Bon Voyage” and “Rewards by Vintage” program • Developed “Equal Payment Plan” and “Balance Consolidation” products and local ATL / BTL campaigns to promote.