Yorgos Kyriazis

Commercial analytics product ownership at TUI, Europe’s largest travel company, focused on revenue, pax, and margin intelligence across all markets. Responsible for end-to-end delivery of analytics products, translating business questions into scalable data products, reporting solutions, and self-serve capabilities. Since January 2025, also responsible for people management of a team of five analysts, including objective setting, performance reviews, coaching, and analytical standards. - Played a key role in the rollout of the centralized Sales All Markets (SAM) data mart, adopted across TUI markets, unifying local data and standardizing key commercial metrics - Led end-to-end delivery of a Retail reporting mart, replacing legacy reporting with a centralized, self-serve analytics solution - Delivered additional reporting marts, including third-party airline sales, from source integration through to self-serve analytics capability - Owned analytics delivery within TUI’s digital transformation programme, aligning reporting and data products with the transition to a new reservation ecosystem - Extended the commercial data mart to support Dynamic Accommodation, introducing new dimensions, updated business logic, and corrected measures, now adopted for performance reporting - Played a key role in the rollout of a new end-to-end operating model, strengthening E2E delivery, improving ways of working, and ensuring continuity through structured knowledge transfer Jul 2024 – Feb 2025: seconded 50% to the TUI Markets & Airline Transformation PMO, supporting operating model redesign and executive-level decision-making.

Embedded in TUI's operations and digital transformation programme, starting with process improvement across airline and tour operator functions, evolving into a core delivery role within the replacement of TUI's central reservations ecosystem across all markets. - Delivered automation and process improvement initiatives (including RPA), several of which remain in active use - Built the operational ramp-up model for TUI’s airline restart during COVID-19, coordinating inputs across flight operations, crew planning, and engineering - Contributed to a large-scale digital transformation programme, supporting the replacement of TUI’s central reservation ecosystem across multiple markets - Acted as Feature Owner for initiatives requiring coordination across business, IT, and operations, aligning stakeholders and managing dependencies to drive delivery - Led problem definition, impact analysis, and future process design across commercial and operational domains

Secondment consultancy specializing in process, finance, and legal domains. Placed at client sites across the Netherlands in process improvement and advisory roles.

Part of a Corporate Innovation Accelerator programme evaluating the business value of emerging technologies (Data Science, Robotic Process Automation, and Process Mining) using Lean Start-up methods. Led business case development, prioritization, and stakeholder alignment across multiple workstreams Contributed to the foundation of a Business Analytics team through feasibility and value-driven use case selection

Internally selected to join Vattenfall's OE programme within Asset Optimization & Trading. Led improvement projects at team and end-to-end process level across trading and operations, combining structured problem solving with data analysis to diagnose performance gaps and design improvements. Team-by-team projects introduced structured daily management systems (huddle boards, skills matrices, voice of the internal customer, and A3 problem solving) across multiple teams within the business unit. Notable programmes included Dutch Power Imbalance Management and Nordic Hydro Planning, both requiring cross-functional coordination and sustained stakeholder engagement, the latter involving weekly travel to Stockholm for close to a year. Designed and delivered Lean training across all organisational levels. Co-founded the OE Centre of Excellence. Obtained Lean Green Belt and Black Belt during this period.

Trade validation, deal confirmation, collateral management, and regulatory reporting within the Asset Optimization & Trading business unit.

Early career consultancy assignments across energy and financial services, including settlement analysis at RWE Supply & Trading and overhead controlling at Dockwise.

Thesis: “The Cultural Distance Paradox” Research about the effect of cultural distance on entry mode decisions.