Yopi Kiswanto

Dynamix as a new Brand in cement Industry that need a lot of attention, and its my role to ensure Brand Building and promotion for Dynamix on the right track, the main task in this position are : • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term • Planning and execution of all communications and media actions on all channels, including online and social media • Managing the budget for advertising and promotional items • Developing Trade Program for all channel including Distributor, Retail, Mason & Home Owner

Working as a Brand Manager for B2B and derivatives product ( Mortar Indonesia ),with main role: • Assisting with product development, pricing and new product launches as well as developing new business opportunities • Creating and managing promotional collateral to establish and maintain product branding • Managing the budget for advertising and promotional items • Competitor and customer insights analysis

- Find best and Match activities in each area in based on retail segmentation - Develop Trade Marketing programs and tactical activities which focus on business partnership in transactional channel to deliver expected volume outcomes. - Planning and coordinating activities in Sumatra, Java & Eastern Indonesia regions and closely liaise with RSM, ASM and TSO. - Delivered activation & marketing ideas to see local potential for local activation in order to achieve best activation and improving brand visibilities. - Delivered complete analysis & insight for every program & activity in retailer (related to Sell in, Sell out, ROI, etc) - Continously initiate or improve supporting tools to help Sales team to achieve target & number of penetration. - Control and evaluate each trade activities implemented and ensure those activities are integrated with brand thematic.

Brand Coordinator for Mason - Manage mason activities Nationwide and maintain Positive trend score on society NPS - Increase level of awareness - trialist - regular in mason channel - Cost management, meet the budget Implement 100% - Coordination with Marketing & transactional sales team in area,to ensure all the activities have been planned are executed in the right target segment and fit with the budget - Handle Gathering Event and Launching new Solusi Rumah franchise - Increase standard of Mason Training and touch more than 20.000 mason with our activities become one of the proud achievements

As a CEO the main task and responsibility are: - Ensure consistency and integration of each trade program/initiative to brand strategy - Planning and coordinating activities within regions and closely liaise - Implemented planned BTL activities/event and responsible from pre event, D-Day implementation and post event evaluation. - Developed tactical activities from A to Z based on local market insight; i.e Responsible in pitching, negotiating and selecting numbers of event organizer or vendors. - Delivered tactical analysis, feedback and recommendation to sales team for better business result. - Created & increased Market demand by support the implementation of customer relationship event to achieve sales growth, brand awareness and equity. - Developed Push & Pull program in Retailer for end user to boost volume / selling out & sales performance in East Java. - One of Biggest achievement is when creating activities outside from our common business activities but impactful to maintain relationship which is Badminton Cup from local base up to nationwide