Yoonsun Kim

🏢 Yesstyle Yesstyle is a global e-commerce platform specializing in K-Beauty and lifestyle products. It manages the entire product lifecycle—from brand discovery to content curation, vendor communication, and marketing campaigns—serving a broad international customer base. The team collaborates with global units to ensure timely delivery and strategic product launches. 🏆 Key Responsibilities • Supporting K-Beauty brand discovery and onboarding → Conducting market research and preparing brand partnership proposals • Assisting vendor negotiations and contract coordination → Aligning pricing, MOQ, and delivery timelines for stable sourcing • Managing product lifecycle scheduling and team collaboration → Coordinating sampling, approval, and shipment timelines • Conducting trend research to support product strategy → Preparing reports on seasonal trends and consumer preferences • Assisting vendor quality and delivery management → Reviewing checklists and identifying areas for improvement • Participating in brand promotion and campaign planning → Collaborating on influencer and review-based marketing initiatives • Supporting product listings and content localization → Enhancing product names, descriptions, and images for global sites • Organizing onboarding materials and SOPs for new vendors → Standardizing sourcing and communication flows • Maintaining communication with overseas vendors → Building trust-based relationships across channels • Utilizing collaboration tools for project tracking and reporting → Using Monday.com and Google Sheets to streamline updates 🧰 Tools & Languages • Microsoft Excel, Google Workspace, Monday.com • Languages English – Professional working proficiency

🏢 MV Corp., Ltd MV Corp. is a fashion company specializing in OEM/ODM production, new brand launches, and end-to-end product management. The company collaborates with global partners and internal teams to deliver trend-driven products to domestic and international markets. 🏆 Key Achievements • Improved production efficiency by 40% through process automation and BOM simplification → Reduced lead time via workflow optimization and early material sourcing • Stabilized delivery timelines by implementing line-based production schedules → Reduced delays by 30% and improved supply chain predictability • Decreased defect rates by 25% through communication with Chinese partners → Built real-time quality control feedback loops • Achieved 2.5x revenue growth through Gen Z-focused product launches → Developed targeted SKUs based on consumer insights • Managed five global brands (Samsonite, DAKS, HAZZYS, etc.) → Built brand-specific strategies aligned with market goals • Launched 3 new brands and secured major retail placements → Myl: Premium pet brand, launched in Hyundai Department Store → Narinji: Vegan hanji-based brand, filed for design patent → TESEUM GOLF: Led full cycle, placed in Shilla Duty-Free • Built cross-functional workflows across design, production, and marketing → Enhanced timeline and product quality by 20% • Expanded online channels and developed global brand strategies → Led influencer marketing and e-commerce expansion • Oversaw China operations: sourcing to revenue tracking → Standardized processes to cut material errors and shipment delays • Conducted annual market research and led sample development → Delivered best-sellers and supported market leadership 🧰 Tech Stack & Tools • Microsoft Excel • Trend Research Tools • Languages: English – Professional working proficiency Mandarin – Limited proficiency for supplier communication

🏢 J&T Corp., Ltd J&T Corp. is a South Korea-based ODM/OEM fashion manufacturer, supporting global and domestic brands with end-to-end product development and supply solutions across apparel and accessories. 🏆 Key Achievements • Negotiated and established MOUs with Chinese factories, leading to a 15% cost reduction and minimized delivery risks → Built and stabilized the production line through close vendor collaboration • Led end-to-end operations from product planning to delivery across multiple fashion categories → Owned entire development process including design, sampling, manufacturing, and shipping • Improved production efficiency by optimizing workflows, cutting sample lead times by 30% → Analyzed production processes and resolved imbalances across manufacturing stages • Launched a new OEM product line by building and managing an internal design team → Established systems to support OEM-based production and delivery • Developed product proposals and led buyer meetings based on market research and trend analysis → Contributed to expanding partnerships with global fashion brands • Managed product development and sales strategies for brands such as MCM, Castelbajac, Hyungji, and Anna Sui → Adapted product plans based on each brand's market positioning • Utilized seasonal sales and trend data to forecast production volumes and material demand → Delivered accurate, data-driven plans to reduce material waste and excess stock • Reduced defect rates and customer claims by implementing quality management across partner factories → Increased product reliability and post-shipment satisfaction • Acted as communication bridge among internal and external stakeholders → Ensured alignment across design, production, logistics, and brand teams • Facilitated multilingual communication with global vendors using English and Mandarin → Enabled smooth international collaboration and sampling coordination

Completed a degree in International Trade with a regional focus on Northeast Asia. Studied international trade, logistics, and e-business, gaining foundational knowledge in global commerce. Volunteered as part of the university delegation for the 2014 Incheon Asian Games, supporting the Kyrgyzstan team throughout the event.

Studied Mandarin during a year-long exchange program. Founded a cultural exchange club to promote Korea-China student interaction.